Looking for a way to help students understand the importance of verifying information before they break stories – no matter which platform they use?
Check out NewsU’s Sources, Verification and Credibility self-directed course.
In the course you will study:
- The characteristics of different forms of information, including news, advertising and public relations
- How to identify different types of sources
- How to evaluate the credibility of sources
- How to assess the credibility of websites
- Questions you should ask to ensure you’re publishing credible information.
As we saw this week, understanding the importance of verifying information and sources can be crucial to maintain credibility of our publications.
Like many of NewsU’s course, it is free. Like many of the courses, it is interactive.
* Note: So I am transparent, Candace Perkins Bowen developed the course.
Yearbook staffs are responsible for creating an annual publication that becomes the permanent record of the school and the school population they serve.
The publication they create will serve as a record/history book, memory book, business venture, classroom laboratory and public relations tool for the district.
Because the functions of the publication are so far reaching, and the publication itself is an historical document, the ethical questions facing the yearbook staff are challenging and unique.
For that reason, members of JEA’s Scholastic Press Rights Commission and representative winners in the Yearbook Adviser of the Year Competition have created ethical guidelines students and teachers might use in creating their own policies.
● The same ethical principles apply to yearbook journalism as to any other kind of media.
— Reporters should cover all sides of a story fairly and fully
— Reporters should identify themselves as representing the yearbook
— Reporters should verify source information with someone else or some other resource
— Reporters should avoid lurking on social media sites and should never use information gained from social media as their only resource. No information should be taken from a social media site without notification to the author of the site.
● Student yearbook staffs should also examine downloadable resources for additional ideas and approaches.
● In addition to the guidelines presented here, advisers should follow the tenets of JEA’s Adviser Code of Ethics, and students should continue to honor values expressed in existing resources.
● Although these guidelines may not apply to all staffs in every situation, it is recommended they be shared in discussions with adviser, staff members, administrators, school board members, members of the community and other stakeholders such as yearbook company representatives so all parties better understand the critical thinking, ethical and journalistic issues students experience as they make content decisions to summarize the year.
● Policies should be established to guide the staff in making fair, objective decisions regarding obits/memorials, ad sales, book sales and student classifications.
● Because the publication is created by students, for students, prior review by outside sources should be avoided and the staff should take precautions to report the story of the year fairly, fully and responsibly.
Ethics Guidelines for Yearbooks with Print and/or Digital Components
Section I: Policies
Before the staff begins work on the book (or as soon as possible), editorial policies should be established, placed in written form and followed exactly as the staff has created them. Policies should be included for general coverage, portrait pictures, advertising, obituaries, return of books and any others that may relate specifically to the school. As staffs determine specific policies, they should keep in mind these considerations:
• What is the purpose of the book, and what type of stories, photos and other coverage elements help meet that purpose? How will the staff handle sensitive or possibly controversial topics? Will all groups, topics and events receive equal space or attention? May readers, teachers, administrators or community members submit content?
• Are students required to be photographed by a particular photographer in order to appear in the album/people section? Will the school dress code apply? May students submit their own portraits to be included, and if so, what requirements exist in terms of size, content and technical quality? Does the staff reserve the right to exclude any photo it considers inappropriate? Will the staff provide other options for students who are absent, not yet enrolled or otherwise missing during the initial photographing period? If a student enrolls in the school later in the year, what are the options, if any, for being included in the album/people section? When will these deadlines occur, and will they be the same each year?
• What type of ads will the staff accept, and are there any conditions under which a staff might reject a potential advertiser or its submitted artwork? How will the available amount of advertising space be determined? Will the staff accept advertising after its published deadline? Does the staff have a policy for corrections or omissions? How will the staff remedy the situation if a printed advertisement has an error or receives a complaint from the purchaser?
• How will the staff handle the death of a student, faculty or staff member in the book? If the staff will include some type of memorial treatment, will all deaths be treated equally? How will the size and type be determined? What if this occurs at a time when no space is available? What if this occurs at a time past the deadline cycle? What if this occurs in the summer? Does the cause of death play a factor in how the death will be handled? What role will the deceased person’s family play, if any, in determining the content included?
• Under what circumstances, if any, will the staff accept books for return? What happens if a student does not appear in the book? What happens if a student’s name is misspelled? What happens if a student moves away and no longer wants the book? What happens if a person, group or team is unhappy with its coverage? Will a damaged book be replaced? Does the staff take action to recover a lost or stolen book? What happens to books not retrieved at the distribution event, and for what length of time will the staff keep them?
Section II: Covering the Year
Those who have signed on to be part of the yearbook staff have agreed to be the eyes and ears of the student body as they capture the unique aspects of this particular year at a specific high school. This commitment means —
● Coverage will reflect all aspects and voices of the student body and will not be limited to those who are on staff or their friends. The book will reflect the school’s diversity and will have balance in terms of age and gender, with emphasis on student involvement more than faculty and staff.
● The book will include scoreboards for all teams even if it has not been a winning year, group pictures with complete names of all teams and organizations, as part of the important record-keeping information.
● To keep the book as complete and accurate as possible, the staff will take extra care to work with the counselors, registrar and administrators to determine the correct grade level of each student enrolled to be classified as such. The staff will determine a policy for how to classify students who fall above or below the determined credit level and/ or students who plan to graduate early. The staff will include a “not pictured” list in the portrait section.
● Because this is an historical document, special care will be given to accuracy, including fact checking all information, correct quotes, correct spelling of names. Faculty names, classes taught and extracurricular activities sponsored should be included with faculty portrait pictures.
● The staff will tell all stories fairly and fully using resources representing all points of view.
● It is not recommended that the staff include superlatives in the book because they are not journalistic and do little to tell the story of the year, but because the book is a student publication and students should be empowered to make content decisions, advisers may want to help students organize a selection process, encourage reporting of the selection process as well as the action and reaction to the superlatives selected. In any case, award categories should be based on achievements, timely topics, service, performance and non-physical or popularity-based voting so all types of students have a chance to be represented. Low voter turnout is evidence that readers are not interested in superlatives, and is another clue that the staff should eliminate them.
Section III: Original Work
The story of the year should be as special as its characters (the students) and as creative and fresh as its authors (the yearbook staff). Because the story of your school this year can only be told once, the yearbook is a one-of-a-kind publication. The staff then —
● Will use previous years’ books only as a quick guide, and will avoid lifting material from previous books to include in the current book.
● Will use the books from other schools as inspiration only rather than copying their techniques for replication in the current book.
● Will refer to professional publications for inspiration and ideas but will use elements of what they find to create their own design, headline package or color usage. Credit should be given to professional inspirations in the colophon.
● Will not lift material (photos or text) from Internet resources without permission and will give proper attribution for that material as suggested by the resource provider.
● Will officially copyright their own work to protect it from use by those who have not requested permission.
● Will make clear when material not created by the staff is included in the publication. Because the yearbook is a student production, it is the ethical responsibility of staff members to notify the reader if pictures have been taken, copy written or designs created by someone other than a student staff member. Photo credits should be given individually to all photos and bylines should appear with all stories.
Section IV: Working with the PrinteThe yearbook staff is the publisher of the book and the yearbook company is the printer. The difference between the two is an important distinction. The publisher controls the content of the book while the printer works for the publisher to print the content as defined in a printing contract. The yearbook printer is an important part of the team but does not control content and is not the publisher. Because the relationship with the printer is a business as well as personal one, making ethical decisions is even more important.
● The printing contract outlines deadlines and number of pages due on each deadline. It is the ethical responsibility of the yearbook staff to meet all of those deadlines with pages that are complete and ready for the printer. Sending incomplete or dummy pages really does not hold up your end of the contract and results in extra time-consuming work for the plant.
● The printer’s representative should notify the staff if additions being considered will add to the final invoice for the book. In an open, honest relationship there should be no surprises when the final bill arrives.
● The printer should not make corrections or remove questionable content unless directed to do so by the yearbook staff with advice from the adviser.
● It is not the responsibility of the printer to find errors or catch questionable content. All content is the responsibility of the staff.
● Staffs who choose to use company-generated templates, plug-ins and other materials should let the reader know in the colophon that those printer aids were used and not all design work is original.
● Advisers should take special care in working with yearbook company representatives during a bid process for the printing contract. All information should be distributed to every representative in an open, transparent manner. Should one representative request special information, it should be sent to everyone at the same time.
● A review of the final bill should be made as soon after delivery as possible. Any adjustments to the bill should be made on the current book rather than on future contracts.
• JEA’s Model Guidelines: http://jea.org/about/guidelines.html
• JEA Adviser Code of Ethics: http://www.jeasprc.org/wp-content/uploads/2012/03/JEAadvisercodeof-ethics-2012
• NSPA Student Code of Ethics: http://studentpress.org/nspa/pdf/wheel_modelcodeofethics.pdf
• Student Press Law Center: http://splc.org , http://yearbooklaw.com.
Sample SPLC yearbook staff member license
• Handling obituaries, NSPA: http://www.studentpress.org/nspa/wheel.html
• Yearbook controversy a time for discussion
Bios for yearbook-ethics guidelines
Mary Kay Downes, MJE, has taught journalism and advised the Chantilly High School Odyssey yearbook for 23 years where she also teaches English and serves as the English Department Chair. She presents at national workshops and yearbook camps and writes articles for journalism magazines. She has been honored as the 2007 JEA National Yearbook Adviser of the Year and received the Columbia Scholastic Press Association Gold Key, the National Scholastic Press Pioneer Award as well as local and state honors. Odyssey is in the NSPA Hall of Fame and has received several CSPA Crown and NSPA Pacemaker awards. Downes is the past president of the Columbia Scholastic Press Advisers Association and is a member of the JEA Scholastic Press Rights Commission.
Sarah Nichols, MJE, advises student media at Whitney High School in Rocklin, Calif. She was named National Yearbook Adviser of the Year in 2011 and received a Medal of Merit in 2010 from JEA as well as the NSPA Pioneer Award in 2008. During her 13 years advising, her students have earned national recognition such as NSPA Pacemakers and CSPA Gold Crowns, among other honors. Nichols currently serves as JEA’s vice president and is a member of the Scholastic Press Rights Commission and Digital Media Committee as well as past-president for JEANC in Northern California. She is a former JEA state director and Certification Commission member. Previously she advised in Indiana and was an officer for the Indiana High School Press Association.
Linda Puntney, MJE, is JEA’s former executive director. A professor emeritus of journalism at Kansas State University, she was director of Student Publications and Royal Purple yearbook adviser. The Royal Purple staff received 20 Gold Crown and Pacemaker awards in her 21-year tenure — more than any college yearbook in the nation. Puntney’s honors include College Media Advisers Distinguished Yearbook Adviser and Distinguished Magazine Adviser, CMA Hall of Fame, NSPA Pioneer Award, CSPA Gold Key and Charles O’Malley Award, the JEA Carl Towley, Medal of Merit, Lifetime Achievement and Teacher Inspiration awards.
Nancy Y. Smith, MJE, advises the newspaper, yearbook, online paper and DVD at Lafayette High School in Wildwood, MO. She has been teaching and advising publications for 26 years and frequently speaks at workshops and conferences across the country. She has earned Master Journalism Educator status from the Journalism Education Association and is the JEA National Write-off Chair. She been recognized by the Dow Jones Newspaper Fund as a Special Recognition Adviser and was named a Distinguished Adviser in the National Yearbook Adviser of the Year competition. She was also one of six finalists for the 2007-2008 Missouri Teacher of the Year.
Lynn Strause advised 30 yearbooks before she retired in 2007. The Ceniad, which she advised for 13 years, earned 13 consecutive Spartan Awards from Michigan Interscholastic Press Association, Gold and Silver Crowns and Pacemakers during her tenure. She was named JEA National Yearbook Adviser of the year in 2001. She is yearbook chair on the MIPA board, works with individual schools and teaches at a number of summer workshops, state and national conventions.
So, Friday was a good day.
What Friday demonstrated was that when an injustice – and I know that sounds huge and the slightest bit pretentious – is done, some people are still willing to stand up and do what is right. And the silence from the sponsor of the bill and the complete about face by the governor should tell you all you need to know about this law.
The outcry from teachers – and particularly journalism advisers – in Missouri was a bit of a sight to behold.
Honestly, I think Missouri teachers’ reaction to this bill may have been a reaction to things that have happened in Wisconsin, Ohio, Michigan and Indiana over the past year, where teachers have been put in the crosshairs by politicians. And much like in those cases – particularly Wisconsin and Ohio – politicians have learned a lesson the hard way: do not mess with teachers.
Because while we are impossibly busy preparing your – and our – children to be the leaders of tomorrow, we will absolutely, positively no longer stand for this.
Even more impressive was the reaction of students.
Cameron Carlson, a former student at Marquette High School in Chesterfield, Mo., created a Facebook group in the days proceeding its signing into law. In less than a month, it has almost 1,000 members.
Devan Coggan, a recent graduate of Kirkwood HS wrote a letter to her local representative detailing her thoughts on the matter, after posting it on her Tumblr blog.
Students from four high schools across Missouri participated in a Google+ hangout with Aurora Meyer, from the Missouri State Teachers Association, as part of a press conference for their coverage of the issue.
And I can’t even begin to count the number of tweets sent on this matter.
So, lessons to be learned?
First, is that the First Amendment and social media are powerful tools. By taking to Facebook, Google+ and Twitter, opponents of SB54 used a little bit of social media jujitsu to help propel this law back in Sen. Jane Cunningham’s face. The irony of all this makes me smile.
Teachers in all states must be vigilant of what is going on in their state legislatures. I heard about this bill in the middle of July, shortly before Gov. Jay Nixon signed it into law. In the current climate of what is going on in state legislatures across the country, teachers (and their unions, see below) need to be on the ball and prepared to act quickly and decisively when they are threatened, no matter the type of law.
Union members need to hold union leadership accountable. MSTA stepped up to the plate and did its job to represent its members by filing the suit that led to the the injunction against SB54. MNEA did so to a lesser extent, trying to work with Sen. Jane Cunningham, who crafted the law. Honestly though, the offending portions of SB54 shouldn’t have ever made it out of committee, much less to the governor’s desk. There have been several things MNEA has helped stall or kill that many teachers would argue were more important than this bill, but missing this patently ridiculous and obviously unconstitutional portion of this law is a big miss.
Finally, educators – and journalism educators in particular – deserve leadership from the media. All too many of the state’s papers weighed in on SB54 after the heavy work was done.
I appreciate the support of the St. Louis Post-Dispatch, the St. Joseph News-Press and any other media outlets that have weighed in, but editorial pages are a place to lead. At least that’s what I teach my students.
The fact the state’s major papers maintained radio silence over the course of most of August is shameful, particularly on a First Amendment issue.
The school year is just starting and already those who want to control student thinking and decision-making are hard at work.
In an Ohio school that boasts the state’s highest testing scores, prior restraint started last year and a nearly 20-year adviser was removed against her will over the summer. The reason given, one heard so often over the last six months, was the administration wanted to go in a different direction.
In Indiana, an adviser was stripped of journalism classes and the publication subjected to prior review. The reason: too many typos and grammatical errors. The principal might not even be conducting the private review; instead, that might be the job of a committee of students, faculty and others.
Thanks to the New York Times, teachers and advisers like the ones above, ones who face administrative control or work for those who don’t see the value of journalism to promote authentic learning, now have something to promote their values.
In using The Learning Network coverage for their Student Journalism Week, The Times provides advisers with an opportunity to reinforce the myriad of scholastic journalism positives by making creative use of the following topics:
• A Guide to Rights and Responsibilities
• The Value of School Newspapers
• Three Benefits of Newspaper Programs
• Using News Models for Authentic Writing
• Resources for School Newspaper Advisers
These articles present principles that should enable all of us to embrace and spread the values of scholastic journalism either in our own schools or with others who need to know what we so strongly believe:
Scholastic journalists, when empowered and trusted, produce coherent reporting and thinking in authentic, accurate and substantive communication.
And that is what education is all about.
by Matt Schott
A slap in the face. And an unexpected one at that.
When I first read SB54, that was my reaction. And not a slap to my First Amendment rights, either, though I believe those rights are threatened by the Amy Hestir Student Protection Act and informs much of the anger over this from journalism educators.
No, to me, this was a slap in the face to my professionalism, my credibility, my trustworthiness.
In any profession, these are the qualities people try to build and nurture. With a swipe of his pen, what Gov. Jay Nixon (and to an extent State Sen. Jane Cunningham, who wrote the bill) did was wipe away those three things which I hold dear. Because what he did was cast teachers into the same category of respect generally reserved for criminals.
SB54 essentially said teachers were not fit to maintain a professional relationship with the students whom they have taken great steps to build and nurture relationships, no matter the medium. While I consider myself to be well-versed in the field of journalism, I consider myself (and most good educators) to be better in the field of connecting with students where they are most comfortable. Good educators work to make sure they have positive relationships with their students. More than anything, it is what makes us good educators.
What Gov. Nixon and Sen. Cunningham have evidently forgotten is that private conversations happen all the time at school. On Aug. 16, a Tuesday, I had no fewer than six private conversations with students. All of them were about things relating to education. Some were simple, like asking for the definition of a word. Others about projects that have been assigned.
These two public servants obviously don’t know much about the public they serve. They should watch this. Facebook is the most trafficked site on the Internet and high school students have driven that traffic almost since the site’s inception. As it says on the linked video: “We don’t have a choice on whether we do social media, the question is how well we do it.”
By seeking to take educators out of the social media equation, Gov. Nixon and Sen. Cunningham have ensured Missouri students will “do social media” worse than students in the rest of the nation.
By seeking to take educators out of the social media equation, by not allowing educators to teach and model what a positive social media presence looks like, Gov. Nixon and Sen. Cunningham have made it that much harder for Missouri students to succeed in the digital marketplace.
By seeking to take educators out of the social media equation, Gov. Nixon and Sen. Cunningham have taken away an avenue – sometimes the only avenue they feel safe in – for troubled students to communicate with someone they trust: their teacher.
Gov. Nixon and Sen. Cunningham did have some successes with this bill, perhaps in spite of themselves.
By seeking to take educators out of the social media equation, Gov. Nixon and Sen. Cunningham have drawn the attention of the nation to the educational practices in our state and shown the nation that they, at least, don’t believe in the job Missouri teachers are doing. Thanks for your support.
By seeking to take educators out of the social media equation, Gov. Nixon and Sen. Cunningham have succeeded in making a difficult job more difficult. Not being able to communicate with trusted students in a medium they feel comfortable in inhibits the learning and success of all students. Thanks for the extra work, we need more of it.
And finally, by seeking to take educators out of the social media equation in Missouri, Gov. Nixon and Sen. Cunningham have angered a very vocal and active political force: educators. Make no mistake, teachers in Missouri are upset (to use a school appropriate word) by this law. Teachers in Missouri are conferring about this law. And soon, very soon, I hope teachers in Missouri will be working with wonderful organizations like the Student Press Law Center and the American Civil Liberties Union, to battle and overturn this ill-informed, poorly written and insulting law. You’re welcome. By giving the educators of Missouri a little bit more work to do, we’ll help you learn through experience and hopefully, as you reflect upon this once SB54 is overturned, you’ll have learned something.
All in a day’s work.