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Ad Placement QT53

Posted by on Mar 8, 2018 in Blog, Ethical Issues, Quick Tips, Scholastic Journalism, Teaching | 0 comments

Newspapers used to keep in-depth, front page and opinion pages completely separated from advertising.

The thinking was the advertising and promotion of products should not appear to influence a newspaper’s editorial choices. They wanted to keep their most important pages dedicated to the content they deemed most important.

These self-imposed guidelines have relaxed significantly in recent years. Newspapers include ads on front pages and on in-depth pages, often in prominent places on the outside edges.

Most newspapers do still keep the editorial pages free of advertising in order to keep their editorial content free from explicit or inferred influence.

When students secure advertising for the newspaper, editors must decide where that content will go. In order to maintain the integrity of the most important aspects of your newspaper.

They need to make sure their advertising is placed away from editorial pages and in-depth content, but consider carefully what compromises they might make on the front page.

If there is page page advertising, what premium price should get from advertiser(s).


Guideline:

Ads will touch student produced content on the inside pages of the publication with no ads on the editorial or in-depth pages.

Organizations directly competing with each other will be placed on different pages, when possible. Special pricing will be available for ads that run in color on the back page.

Question: Where do we put all of these ads we’re getting?

Stance: Advertising must not show up on editorial pages, in-depth pages or the front page.

Reasoning/suggestions: When students secure advertising for the newspaper, editors must decide where that content will go. In order to maintain the integrity of the most important aspects of the news medium.  Ensure advertising is placed away from editorial pages,  in-depth content and your front page.

If students opt to run ads on the front page, the ad shouldn’t overwhelm the content or appear to be actual news content. This is a longstanding principle with most publications and is meant to avoid the potential for conflicts of interest.

Advertising must be clearly recognizable and differentiated from the most import and highest profile content.

Resources:

Student media guide to advertising law, SPLC

 

 

 

 

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