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Posted by on Aug 29, 2017 in Blog, Lessons, Scholastic Journalism, Teaching | 0 comments

 

Resources for sponsored content/native advertising

• 12 examples of native ads (and why they work)

http://www.copyblogger.com/examples-of-native-ads/


•3 examples of branded content marketing done really, really well

http://oursocialtimes.com/3-examples-of-branded-content-marketing-done-really-really-well/


• 7 great examples of branded content

http://www.creativebloq.com/branding/7-great-examples-branded-content-61620674


• An ethical framework for sponsored content

http://www.wnyc.org/story/307741-ethical-framework-sponsored-content/


* Article or ad? When it comes to native advertising, no one knows

https://contently.com/strategist/2015/09/08/article-or-ad-when-it-comes-to-native-no-one-knows/


• Evaluating information: The cornerstone of civic online reasoning

https://sheg.stanford.edu/upload/V3LessonPlans/Executive%20Summary%2011.21.16.pdf


• How ‘deceptive’ sponsored news articles could be tricking readers – even with a disclosure message

http://www.businessinsider.com/how-deceptive-sponsored-news-articles-could-be-undermining-trusted-news-brands-even-with-a-disclosure-message-2016-3


• How news organizations can sell sponsored content without lowering their standards

https://www.poynter.org/2013/how-news-organizations-can-sell-sponsored-content-without-lowering-their-editorial-standards/201045/


• Knowing what is what: Is it editorial content or is it advertising?

http://jeasprc.org/knowing-what-is-what-is-it-editorial-content-or-is-it-advertising/


• Making sense of the news: Distinguishing news from sponsored content

http://billmoyers.com/story/making-sense-news-distinguishing-news-sponsored-content/

• Media ethics and society

http://scrippsmediaethics.blogspot.com/2016/11/the-ethics-of-sponsored-content.html


• Most students cannot tell the difference between sponsored content and real news

https://www.theverge.com/2016/11/22/13712996/fake-news-facebook-google-sponsored-content-study


• Most students don’t know when news is fake, Stanford study finds

https://www.wsj.com/articles/most-students-dont-know-when-news-is-fake-stanford-study-finds-1479752576?reflink=e2twsc


• Native advertising

http://www.outbrain.com/native-advertising


• Native advertising examples: 5 of the best (and worst)

http://www.wordstream.com/blog/ws/2014/07/07/native-advertising-examples

 

• Native advertising: Last week tonight with John Oliver

https://www.youtube.com/watch?v=E_F5GxCwizc

 

• Of 17 editorial ethics challenges, sponsored content is most vexing to Ethics Chat attendees

http://www.asbpe.org/blog/2017/05/06/of-17-editorial-ethics-challenges-sponsored-content-is-most-vexing-to-ethics-chat-attendees/

 

• Sponsored content/native advertising

http://jeasprc.org/sponsored-contentnative-advertising/

 

• Sponsored content presents opportunities, ethical concerns for newsrooms

https://ijnet.org/en/blog/sponsored-content-presents-opportunities-ethical-concerns-newsrooms

 

• South Park sponsored content segment

http://www.imdb.com/title/tt5113842/

 

• The best branded content of June: Heavy on the content, light on the brand

https://contently.com/strategist/2016/07/05/best-branded-content-june-heavy-on-content-light-on-brand/

 

• The definition of ‘sponsored content’

https://www.americanpressinstitute.org/publications/reports/white-papers/the-definition-of-sponsored-content/

 

• The ethics of using paid content in journalism

https://hbr.org/2013/07/the-ethics-of-using-paid-content-in-journalism


• The slippery slope of sponsored news

https://medium.com/@amdbeattie/the-slippery-slope-of-sponsored-news-9d8aac2a24f3


• Understanding the rise of sponsored content

https://www.americanpressinstitute.org/publications/reports/white-papers/understanding-rise-sponsored-content/


• What is the difference between sponsored content and native advertising?

https://blog.vimarketingandbranding.com/what-is-the-difference-between-sponsored-content-and-native-advertising


• What journalists need to know about ‘content marketing’

https://www.poynter.org/2012/what-journalists-need-to-know-about-content-marketing/187229/

 

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