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#SJW11: Take the TAO pledge today

Posted by on Feb 23, 2011 in Blog, Law and Ethics, News, Scholastic Journalism, Teaching | 0 comments

Today is the day to join other scholastic media across the nation as they take the TAO Pledge – a promise to your audience, your administrators and yourselves – that you will be transparent about who you are as student media, that you will be accountable for your mistakes and open to other points of view.

The Pledge, a service of the Washington News Council, aims to provide a symbol of media communities can trust. With the explosion of new media sources online, a TAO of Journalism FAQ explains,  many citizens are even more confused about who they can trust in the mainstream media, independent media and the so-called blogosphere. Surveys also show that institutions and individuals that are transparent about who they are, accountable for their performance and open to citizen input are the most trusted.

Student media that take the Pledge register to have their school media included on the list of TAO Pledgers, receive downloadable art of the TAO of Journalism seal to use in their mastheads and temporary tattoos of the TAO Seal for each staff member.

The pledge takes three minutes, max, to fill out; student publications should use this form. And it takes just another two minutes to snap a picture of your staff signing it, then upload it to the SJW Flickr page, just like these California student journalists did.

When you sign the Pledge, you can also complete a Facebook comment form at the bottom of this page that will also appear on your Facebook page.

The Journalism Education Association has endorsed the TAO of Journalism Pledge as one way student media can instill trust in their programs.

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Following the TAO: Take the pledge as commitment to transparency, sound reporting

Posted by on Feb 8, 2011 in Blog, Law and Ethics, News, Scholastic Journalism, Teaching | 0 comments

Whitney High journalists (Calif.) take the Tao of Journalism pledge Feb. 9, 2011.

Student journalists who practice ethical journalism and want assure readers, viewers and school administrators of their commitment to excellence, can now go public by taking the TAO of Journalism” pledge .

The TAO Pledge asks journalists to promise that they will be “Transparent” about who they are and how the story was developed; “Accountable” for, and willing to correct any errors; and “Open” to other points of view. This idea, introduced by the Washington News Council, is gaining traction with media organizations around the world.

The Journalism Education Association has endorsed the TAO of Journalism Pledge as one way student media can instill trust in their programs.

JEA encourages schools and student media to sign the Pledge during Scholastic Journalism Week on Wednesday, Feb. 23 and to invite their school administrators to sign on, as well. Any student media group who “takes the TAO Pledge” will be listed on the TAO of Journalism website with a link to their website.

Students can then post the TAO Seal in their masthead and they will receive a poster of the TAO Pledge that can be displayed as a public reminder of their commitment.

Once students take the pledge, they need to be sure to follow the pledge to show their schools and their communities the importance of professional standards.

• BONUS for student media groups who take the TAO Pledge during Scholastic Journalism Week: Temporary tattoos of the TAO seal for all members of the staff.

Click on “Pledge” at the top of the home page.

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