Handling sponsored content
Student media, when faced with publishing sponsored content, should act carefully and with the best interests of the audience/consumer first.
Although it is quite possible scholastic media will never face making a decision to run content known as sponsored or native ads, students and advisers should prepare guidelines just in case.
Sponsored content and native advertising, two media terms for paid materials, are becoming a fact of life for media and consumers. That said, student media, when faced with publishing them, should act carefully and with the best interests of the audience/consumer first.
Scholastic media owe it to their audiences to expect clearly sourced and non-slanted information, particularly with so much concern with fake news.
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Becoming a public forum for student expression
The importance of public forums in student media
Guideline
All student media publications should strive to be a “public forum for student expression” in 
order to be granted more protection under current free press laws.
Question:
What is a “public forum for student expression?” Why is it important for student media outlets to be designated as such?
Key points/action:
- A “public forum” implies that the publication is set up as an open forum for expression. This ultimately means any person with an opinion can be published/broadcasted in the media outlet (through letters to the editor, call ins, etc.). This “openness” to the public is important because the publication is then elevated from a closed student publication to a place where community discussion and debate can occur,
- and those democratic ideals hold more legal protection.
- A “public forum for student expression” is a forum where student editors have been given the right to make final content decisions.
- Public forum = a forum where anyone has a right to add to the discussion
Stance:
All student media outlets should declare themselves “open forums for student expression” in their editorial policy and should open expression rights to the public (by allowing letters to the editor, etc.). Students should also truly make all final content decisions, thus transferring the legal responsibility of the publication, in theory, to the students.
Reasoning/suggestions:
What does this mean for student journalists? 1.) they should publish any letter to the editor they receive, as long as it does not classify as unprotected speech and follows established publication guidelines, in order to establish the publication as truly an “open forum”; and 2.) somewhere within their editorial pages, a condensed editorial policy should be published with each issue establishing the publication as a “public forum for student expression where students make all decisions of content.”
Directions for how readers can submit letters to the editor should also be published, as well as clarifying statement that student editors make all final content decisions.
Bottom line: Forum status matters, especially for schools not protected by state free press laws (like New Voices). It may be the only legal protection students have in a court of law.
Resources:
Related: Tinker Standard, Tinker v. Hazelwood, Unprotected Speech
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Public or independent schools:
Whose expression is protected is complex
School type, court decisions state laws and how student media are established can all have a role
by Kristin Taylor
If public school student journalists face censorship, they can turn to the First Amendment. Because public schools are funded by the government, school officials are government agents. Private (also known as “independent”) schools are not funded by the government, so those school officials are not government agents — the First Amendment does not apply.
This might make one assume that public school students have full speech protection and private school students do not, but it’s not that simple.
Read MoreThe importance of linking to reporting
Links in online reporting provides context, credibility and transparency for coverage
by Kristin Taylor
You can’t click on a print newspaper, so why should we include links in digital stories?
The Nieman Foundation provides four main purposes for adding links:
- Links are good for storytelling.
- Links keep the audience informed.
- Links are a currency of collaboration.
- Links enable transparency.
Promote online coverage with facts, without hype
When promoting, leave the rah-rah to the cheerleaderd. Supply the facts.
Guideline: Staffs should have clear guidelines for the tone of information published in social media. Although tweets are often used to promote people or events, that’s not the job of news media — student-run or otherwise. Remember to be a journalist all the time and provide facts, not opinion and hype.
Social media post/question:Social media doesn’t have to turn your publication into a cheerleader. Stick to news and information.
Stance: Whether you’re producing a print publication, a news website, a broadcast or a tweet, you’re in the news business and the story isn’t about you. Leave the rah-rah to the cheerleaders and supply the facts.
Reasoning/suggestions: Sometimes it’s a fine line, but think of it this way: You can notify your audience about an upcoming game, even tell them its significance and what to expect, but when you include something like, “So get out there and support our Fighting Eagles!” then you have gone over the line from news to promotion.
And that’s not a good thing.
Resources:
Developing standards for social media use in your student media JEA SPRC
Read MoreFighting self-censorship
Advisers should oppose student self-censorship, empower decision-making
Advisers and students should oppose attempts at both internal and external censorship. However, that does not equate with student media covering topics that lack journalistic merit or don’t satisfy a journalistic function. Students should journalistically examine and evaluate media content.
Social media post/question:
Why should advisers actively oppose censorship?
Stance:
Advisers and students should oppose internal and external censorship. This may include administrative, staff, faculty and even self-censorship. However, that does not equate with student media covering topics that lack journalistic merit or satisfy a journalism function. Students should journalistically examine and evaluate media content.
Reasoning/suggestions:
Journalism teachers must work to stem the tide of self-censorship.
In a survey administered to the NSPA/JEA convention at a recent JEA/NSPA convention, both students and advisers stated they experienced self-censorship. According to the survey, “39 percent of students and 32 percent of advisers said their staff had decided not to publish something based on the belief that school officials would censor it.”
This fear of censorship or of being disciplined for content shouldn’t occur. Advisers must work to educate their students and others about the problems of self-censorship in regard to topics that are journalistically and ethically sound.
A journalism teacher’s duties is in the job title — advise(r).
According to the JEA Adviser Code of Ethics, journalism advisers should, “Advise and mentor, rather than act as censor or decision-maker.” Teachers need to empower students to make content decisions and fight against student self-censorship.
If advisers censor students, they not only violate this code, they also teach students it is acceptable for a government entity to censor someone’s First Amendment rights. When public teachers function as employees of the government, that is exactly what we teach.
Resources:
Female High School Students Bear the Burden of Censorship, SPLC.org
Curing Hazelwoodpackage, SPRC
The Role of Student Media: Foundations Package, SPRC
SPLC resources, SPLC
Self Censorship is the Scariest of All, SPRC
Blog:
Advisers and students should oppose self-censorship (and other forms of staff censorship) and attempts administrative censorship. However, that does not equate with student media covering topics that lack journalistic merit or satisfy a journalism function. Students should journalistically examine and evaluate media content. See this blogon including controversial coverage.
If advisers censor students, they not only ignore JEA’s Adviser Code of Ethics, they are also teach students that it is acceptable for a government entity to censor someone’s First Amendment right. When public teachers are functioning as employees of the government, that is exactly what they are teaching.
While teachers shouldn’t be leading the fight for the students’ First Amendment rights, teachers can work to educate others in the building (other teachers, administrators, school board members and students) about students’ rights.
If a problem does occur, it is important for the teacher to take in union representation (if possible) and document the meeting. Also, ask for notes and written directives. If you don’t follow these directives, you could be seen as insubordinate.
Advisers who understand that educating others about the students rights are important may find it easier if a problem does exists. If the students already know they can reach out to the Student Press Law Center or hit JEA’s Scholastic Press Rights Committee’s Panic Button, the teacher has empowered the students to fight this fight.
OR:
Every August I have the talk with my editors. It’s not about the proverbial birds and the bees, instead it’s about what to do and who to contact if someone attempts to censor their content.
The students receive the Student Press Law Center’s contact information and information about how to access and hit SPRC’s Panic Button.
A few years ago I also learned of a “secret” document that has been passed down from editor to editor since 2011. From what I’m told, the document outlines this information and states exactly what I can and can’t help with. It seems my students actually do want me to keep my job.
My students know that if a censorship situation occurs, I cannot help them. They have to be the ones to fight for their First Amendment rights. In fact, when my students filed a lawsuit during the spring of 2017, I didn’t know about it until I saw Echo’s tweet that the students had sued the school for access to hallway video of an alleged hijab pull. Later I learned they filed a Freedom of Information Act request without my knowledge, found their own pro bono attorney and I also suspect they have documents about this request I still have never seen.
During this process, I did know something was up. I would walk into the Echo room and everyone would get quiet. At times they would tell me to go fill my coffee mug or a student would ask if he or she could speak to me outside the publications room about something — and it really wasn’t anything that needed discussing. During all of this, my gut told me they were conspiring about something or planning a party. I just had to trust in whatever it was they were doing.
This experience of having to blindly trust the students was a good one for me. I know my students understand a First Amendment fight is not one I can or will wage. They have to take the initiative.
What I’ve learned through this is that I will continue to trust my students and continue to education them on their rights prior to a problem occurring. If students already know they can reach out to the Student Press Law Center or hit JEA’s Scholastic Press Rights Committee’s Panic Button before a problem exists, the teacher has empowered the students to fight this fight.
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