When hatred speaks, we must speak back
Exploring the First Amendment on Constitution Day
by Kristin Taylor
In 2004, Senator Robert Byrd attached an amendment to a federal spending bill to create a new national observance: Constitution Day. This amendment required public schools and government offices “to provide educational programs to promote a better understanding of the Constitution.”
“I hope that kids understand that in this country, everything that we do in everyday life is touched upon by the Constitution of the United States,” he said in an interview. “It protects our liberties and it protects our freedom of speech. It protects our religion. It protects the freedom of speech so the newspapers can tell us the news every day.”
As a member of the Scholastic Press Rights Committee, it is especially important to me that students explore the First Amendment on Constitution Day, a critically important conversation to have in the face of today’s political climate and the rise of hate speech.
The 2017 Newseum’s State of the First Amendment survey showed an uptick in political speech this year — petition and assembly are two of the five freedoms, and almost half of those surveyed took advantage of them this year. It also showed overall agreement that a watchdog press is crucial, yet 22.5 percent of participants supported the claim that First Amendment freedom protection goes too far.
I suspect that number would be higher were the survey to happen today in the wake of Charlottesville and similar events.
Like many educators, I am troubled by the uptick in hate speech across the country and by white supremacists’ use of the term “free speech” to label rallies that are really about hatred. But as despicable as hate speech is, the Supreme Court recently reaffirmed, it is still protected by the First Amendment. It is not among the categories of unprotected speech defined by court cases over the years.
How can we face our students of color, our Jewish students or other students from marginalized groups and tell them that supporting the First Amendment means supporting the right of groups like the KKK or Nazis to spew this kind of hatred?
The American Bar Association has a good article to start the conversation. It outlines the difference between hateful speech and hateful acts using relevant court cases, and it defines libertarian and communitarian viewpoints on the issue. It also gives an example of how this played out on one college campus.
[pullquote]A more compelling question to ask our students is if they trust our government — and future governments — to decide what is offensive. Some European countries do, and this suggests that democratic societies can have reasonable, differing views on the matter. But others argue “the freer the speech, the stronger the democracy.”[/pullquote]
But I think a more compelling question to ask our students is if they trust our government — and future governments — to decide what is offensive. Some European countries do, and this suggests that democratic societies can have reasonable, differing views on the matter. But others argue “the freer the speech, the stronger the democracy.”
In my experience, my more liberal students are quick to say the government should ban offensive speech, and my more conservative students believe everyone is afraid to speak because of “political correctness.”
To even begin a meaningful conversation, students first need the facts, and Constitution Day is a great time to provide them.
I recommend starting by clarifying that the First Amendment is about how the government doesn’t have a right to censor or punish speech; it has no bearing on how private citizens, companies or employers choose to react. White supremacists’ constitutional right to speak will not shield them from counter-protests, public humiliation via social media or personal consequences, such as being fired by a private employer. Similarly, social media platforms owned by private companies such as Facebook or Twitter are not public forums set up by the government, so they have the right to censor any content they deem offensive.
This leads into the second point: the danger in giving the government the power to censor is that there isn’t a common understanding of “offensive.”
In a blog post explaining why the ACLU filed a lawsuit defending provocateur Milo Yiannopoulos’ speech, James Esseks, Director of the LGBT & HIV Project, expressed the deep divide between Yiannopoulos’ hateful speech and the ACLU’s core values: “Here at the ACLU, we vehemently disagree with Mr. Yiannopoulos’ views. We work hard, every day, with the very communities he targets, to fight for equal rights and dignity for all. We recognize that his words cause grievous pain to many individuals, their families, and their loved ones.”
However, he goes on to write, “Without free speech protections, all civil rights advocacy could be shut down by the people in power, precisely because government doesn’t agree with the ideas activists advance. That was true of the civil rights fights of the past, it’s true of the movements facing pitched battles today, and it will be true of the movements of the future that are still striving to be heard.”
Many people believe speech about such issues as abortion, gender identity or sexuality are offensive, Esseks argues, and “if First Amendment protections are eroded at any level, it’s not hard to imagine the government successfully pushing one or more of those arguments in court.”
[pullquote]This is the heart of the First Amendment — the question of whether we trust the government to regulate our speech and define what is offensive and what is not, or if we want to retain that freedom ourselves.[/pullquote]
This is the heart of the First Amendment — the question of whether we trust the government to regulate our speech and define what is offensive and what is not, or if we want to retain that freedom ourselves.
That said, student editorial boards are not “the government.” They can and should make ethical decisions about what to publish, and they have a right to refuse to publish hateful speech, though I would caution them to differentiate between “hate speech” and student opinions they dislike. They also have the right and the responsibility to act as ethical leaders who take informed positions in unsigned editorials.
The editorial board of the nationally award-winning Harbinger Online provides a great example of ethical leadership in response to hateful speech in their most recent editorial, “Burn the Eastonian.” The Eastonian is an underground student newspaper known for its “diabolical” and “abusive” attacks on and lies about students, teachers and administrators, and this editorial makes a compelling case to convince students to end this “most shameful tradition.”
This editorial demonstrates how punishment and censorship are seldom as powerful as more speech can be. According to the piece, this tradition has been going on for decades, despite threats of suspension, being banned from school activities or legal consequences (I assume for the libel, which is a form of unprotected speech).
These deterrents didn’t end the Eastonian last year, but the Harbinger’s passionate editorial might. By naming the problem, humanizing the victims, explaining the consequences — not just to the perpetrators if they get caught, but also to those defamed and to the reputation of the school — and providing examples of prominent students in the community who have pledged to take no part in the Eastonian, the Harbinger editorial board has shown the power of more speech in the face of hate.
Schools across the nation will celebrate Constitution Day on Monday, Sept. 18, this year. I urge you to use this opportunity to bring to the surface difficult conversations about hate speech and the First Amendment.
In addition to the resources I’ve linked to in this blog, you should also check out the JEA Scholastic Press Rights Committee’s 2017 Constitution Day lessons.
Read MoreDetermine who owns student work
before publication starts QT19
Absent a written agreement indicating otherwise, student journalists own the copyright to the works they create. Each media outlet
should ensure it has clear policies in place for staff members and the publication that spell out ownership and the right of the publication to use student work
Deciding who owns content of student media should be an important decision for all platforms and programs. Contained within that decision are implications for the forum concept, how content can be used and by whom, and how staffs handle takedown demands.
Guidelines: Absent a written agreement indicating otherwise, student journalists own the copyright to the works they create. Each media outlet should ensure it has clear policies in place for staff members and the publication that spell out ownership and the right of the publication to use student work.
Question: Who owns the content of student media and why should this be a concern?
Stance: Advisers have asked questions about who should own the content of student media, what the possible options are and what steps are involved in the decision-making process.
Deciding who owns content of student media should be an important decision for all platforms and programs. Contained within that decision are implications for the forum concept, how content can be used and by whom, and how staffs handle takedown demands.
Reasoning/suggestions: Students, with input from advisers, should pick a solution that best fits their situation. The choices are students own rights to content with granting access to student media for its use or student media owns the content with access rights to students.
For multiple reasons, it is not a good idea to have the school own student media content.
Student media staffs should use suggested guidelines from the Journalism Education Association Scholastic Press Rights Committee and the Student Press Law Center to craft an ownership statement suitable for their program.
Resources: Who owns student-produced content? Scholastic Press Rights Committee
Back to School: Who Owns What?, Student Press Law Center
Contribution to Collective Work, U.S. Copyright Office
Read MoreTools of Truth: all lessons
All Tools of Truth lessons are listed, annotated here
Sloppy reporting
- Journalists as professional skeptics (2-part)
The first lesson explores ethical decision-making about what to publish and the importance of verification in that process. It is a case study that puts students in the role of an editor as they walk through a hypothetical story pitch and consequences of publishing an unverified story. The activity ends with a class reflection about best practices for verification and accountability. This lesson works best after teachers have already discussed how their schools are affected by state and federal laws (see SPLC First Amendment rights diagram) so students are familiar with their First Amendment rights as student journalists.
• The second lesson builds on the activity from the day before by discussing the purpose of skepticism during the reporting process by looking at a real-life situation where a professional journalist was duped. It also examines the balance between healthy skepticism and unhealthy cynicism.
• What happens when a journalist gets it wrong?
Inaccurate reporting is not the same as fake news, but it can carry the same consequence. What are the forces at play which compel journalists to strive for accuracy? How do media organizations stay accountable for the work of their journalists? What happens when a journalist makes a mistake, and what happens when a media outlet loses the trust of their audience and/or advertisers.
Why, and how, can two people be exposed to the exact same news story and interpret it differently? Why should this matter to journalists? People interpret the news differently depending on their cognitive schematic structure, or prior experiences. It’s important for journalists to understand this process so they can better understand how their audiences are interpreting the content they produce, and so they can ultimately use that information to help shape their content.
Fake news may just be incomplete news if it doesn’t provide the audience with enough context to really tell the story. That can happen with alternative story forms if they just add visuals and fluff but little real information. As The Poynter Institute’s Vicki Krueger describes them, these are “charticles, non-narratives, storytelling devices, ASFs and alts, among others. Some stand alone as a story, and some are supplemental: forms that clarify, complement and explain information in a traditional news story.” In her 10 ways to engage readers with alternative story forms, she offers guidelines for their use. However, a staff’s first decision is when and why to use them. Note that these are to CLARIFY and EXPLAIN INFORMATION to avoid misinforming the audience. While alternative story forms can add visual variety, their main purpose is to accurately convey information.
Critics accuse the news media of only reporting bad news, but journalists must investigate and report on problems. One alternative to reporting solely on the problem is to report on how people and communities are seeking to solve those problems. This form of investigative journalism is called “solutions journalism.” This lesson provides an introduction to solutions journalism and encourages student reporters to generate ideas about how they could use this approach in their own reporting.
The community gets information about what is happening at school through different publications, but not all of these publications are journalistic. In this lesson, students will differentiate between student reporting and school public relations by comparing and contrasting student publications with school public relations content such as newsletters, school-created magazines or school websites created and maintained by adults in the community.
Deceptive news
Interpretation, framing and sourcing
Why, and how, can two people be exposed to the exact same news story and interpret it differently? Why should this matter to journalists? People interpret the news differently depending on their cognitive schematic structure, or prior experiences. It’s important for journalists to understand this process so they can better understand how their audiences are interpreting the content they produce, so they can ultimately use that information to help shape their content
Journalists are taught to be objective, so they don’t “frame” stories” … or do they? Whether consciously or unconsciously, research suggests time and time again that what the media decides to cover, and how they cover it, ultimately influences what people find important and how they interpret the news. So it’s important for journalists to consider their story angle, word choice and even interview questions to be sure they don’t rely on social stereotypes, which could potentially be inaccurate, to tell their stories.
In the 21st century, we choose the media sources we consume in an increasingly passive manner. Stories show up in our news feeds and social media feeds, or in forwarded emails; often we don’t know the sources, or the sources look familiar, but they are from nefarious sources. Explore the changing nature of how we consume news, and help your students choose their information wisely.
Deceptive advertising
- What are native advertising/sponsored content and why should we be concerned about them and issues they raise.
- Resources for sponsored content
Questions of fake news and disinformation arise almost daily. Citizens also face information spread by sponsored content, an approach to storytelling designed to bring needed revenue to news media. The trouble is most readers and viewers cannot tell sponsored news from reported news. This lesson can help students understand how sponsored news developed, how to recognize it and ways to assist non-journalism communities in dealing with it.
Because of the rapid spread of sponsored content or native advertising, it is possible your students will have to decide whether to use them in their student media. Faced with that decision, what arguments would students raise and what decisions would they make – and why?
Because of the rapid spread of sponsored content, students may have to decide whether to accept sponsored content in their student media. How well can they recognize it and what would they do once they recognize it?
From previous lessons, student journalists should be aware of native ads and sponsored content and the importance of understanding the issues they raise. Now, they take this awareness and knowledge a step further and become the teachers to their various communities. They can use the positions they reported in the last lesson and inform others.
In this lesson, the teacher will lead students to create a Pinterest board that identifies native ads and sponsored content since it always helps to visually explain journalism terminology.
This lesson should follow other lessons on sponsored content. To help maintain student awareness of native ads and sponsored content, students will create Storify news stories and publish them to keep themselves and their communities aware of each.
Identification of Fake News
There has been a lot of talk lately about “fake news” because it has been particularly prevalent during the recent 2016 Presidential election campaign. According to a recent Pew Research Center study, 62 percent of Americans get their news from social media sites and 44 percent get their news specifically from Facebook. Nearly 90 percent of millennials regularly get news from Facebook. In addition, a recent study from Stanford University revealed that many teens have difficulty analyzing the news; 82 percent of middle school students surveyed couldn’t tell the difference between an ad labeled “sponsored content” and a legitimate news story.
This lesson provides an opportunity for students to learn what fake news is, differentiate it from other types of news (including satirical, misleading and tabloid news), develop strategies for spotting fake news and consider what can be done about the proliferation of fake news.
Following the How to Spot Fake News lesson or Satire’s role in Current Events lesson (or perhaps even on its own or before the lesson), urge students to download the Jeopardy-style game to see how they really do in identifying fake news.
In this lesson, students explore propaganda techniques, and discuss how they are the targets of advertisers and politicians. Students will understand and identify how propaganda techniques are used to influence them into doing, feeling and believing a message that may or may not be of benefit to them. Students will create their own propaganda message using one (or more) of 11 known propaganda techniques. The key is to help students begin an awareness of, and the ability to identify, how their outlook on life is related to the messages they see. This lesson takes one 60-minute class period to complete.
In this lesson, students pick up where they left off in propaganda techniques as well as the concept of “spin” and discuss how politicians use these techniques to sway public opinion. Students will identify propaganda used in past and current ads and create their own advertisement using an assigned propaganda technique. Students will also examine how politicians spin current events to suit their own agendas and will assume the role of a prominent political figure’s communication representative who is responsible for spinning news events.
Censorship
In this noncontinuous lesson, students will localize the 2016 Gallup survey “Free Expression on Campus: A Survey of U.S. College Students and U.S. Adults.” Students will use their technical writing skills to craft the directions (teachers and students), questions similar to the Gallup questions, and an email in addition to tabulating and comparing the survey results. Students will then compare their results with the national results, create an infographic and then write a reflection of the process.
The lesson starts by providing a prompt in which students examine what they would like to cover, but feel they can’t for some reason. Discussion addresses why this self-censorship exists and examines whether this self-censorship should be abandoned.
Students and the public have a right to view many records kept by schools, municipalities, states and federal government. Students should review how to submit a public records request and understand the legal aspects of doing so.The Student Press Law Center also hosts an open records letter generator to make it easy to do. Most often, the Freedom of Information Act request will come at a time when you might be crunched for time. Use this lesson to become more familiar with your rights under the Freedom of Information Act.
Satire
Students are funny. Students are smart. But are they smart enough to be funny with satire in a way that advances the journalistic goals of the publication? Can they do it without violating the SPJ ethical guidelines or their own publications’ ethical guidelines? Use this lesson to help students understand purpose of satire as a journalistic tool.
• Satire in your publications; who is the joke really on?
Students think of themselves as smart and funny, but does that mean they can handle satire? Satire opens students up to many legal risks including libel and invasion of privacy. Use this activity to explore some of the pitfalls of using satire in your publications.
• Satire’s role in current events
According to Wyatt Mason in an online article published in the New York Times Magazine titled “My Satirical Self,” readers in the 21st century have “taken shelter in the ridiculous.” He provides an excerpt from The Onion, a satirical online news source referenced as “America’s Finest News Source,” as an example of an escape from the inescapable ridiculousness of society, politics, and other vice and follies. New literacies have helped grow the genre of satire, and as Americans turn to this genre as a source for news and entertainment, students must understand the core elements that create satire.
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Deceptive news lessons
In the era of the fight against fake news, we believe journalists must be aware of the social climate surrounding the work they do. The attacks and delegitimization of the news media on a national scale shouldn’t make us question the work we do.
We must be able to educate ourselves and our audiences about the role and mission of a 21st century journalist.
We’ve created this set of tools for educators to promote discussion about truth and credibility in the media we access as makers, sharers, consumers and evaluators. Our lessons are listed below:
Deceptive news
Interpretation, framing and sourcing
Why, and how, can two people be exposed to the exact same news story and interpret it differently? Why should this matter to journalists? People interpret the news differently depending on their cognitive schematic structure, or prior experiences. It’s important for journalists to understand this process so they can better understand how their audiences are interpreting the content they produce, so they can ultimately use that information to help shape their content
Journalists are taught to be objective, so they don’t “frame” stories” … or do they? Whether consciously or unconsciously, research suggests time and time again that what the media decides to cover, and how they cover it, ultimately influences what people find important and how they interpret the news. So it’s important for journalists to consider their story angle, word choice and even interview questions to be sure they don’t rely on social stereotypes, which could potentially be inaccurate, to tell their stories.
In the 21st century, we choose the media sources we consume in an increasingly passive manner. Stories show up in our news feeds and social media feeds, or in forwarded emails; often we don’t know the sources, or the sources look familiar, but they are from nefarious sources. Explore the changing nature of how we consume news, and help your students choose their information wisely.
Deceptive advertising
- What are native advertising/sponsored content and why should we be concerned about them and issues they raise.
- Resources for sponsored content
Questions of fake news and disinformation arise almost daily. Citizens also face information spread by sponsored content, an approach to storytelling designed to bring needed revenue to news media. The trouble is most readers and viewers cannot tell sponsored news from reported news. This lesson can help students understand how sponsored news developed, how to recognize it and ways to assist non-journalism communities in dealing with it.
Because of the rapid spread of sponsored content or native advertising, it is possible your students will have to decide whether to use them in their student media. Faced with that decision, what arguments would students raise and what decisions would they make – and why?
Because of the rapid spread of sponsored content, students may have to decide whether to accept sponsored content in their student media. How well can they recognize it and what would they do once they recognize it?
From previous lessons, student journalists should be aware of native ads and sponsored content and the importance of understanding the issues they raise. Now, they take this awareness and knowledge a step further and become the teachers to their various communities. They can use the positions they reported in the last lesson and inform others.
In this lesson, the teacher will lead students to create a Pinterest board that identifies native ads and sponsored content since it always helps to visually explain journalism terminology.
This lesson should follow other lessons on sponsored content. To help maintain student awareness of native ads and sponsored content, students will create Storify news stories and publish them to keep themselves and their communities aware of each.
Identification of Fake News
There has been a lot of talk lately about “fake news” because it has been particularly prevalent during the recent 2016 Presidential election campaign. According to a recent Pew Research Center study, 62 percent of Americans get their news from social media sites and 44 percent get their news specifically from Facebook. Nearly 90 percent of millennials regularly get news from Facebook. In addition, a recent study from Stanford University revealed that many teens have difficulty analyzing the news; 82 percent of middle school students surveyed couldn’t tell the difference between an ad labeled “sponsored content” and a legitimate news story.
This lesson provides an opportunity for students to learn what fake news is, differentiate it from other types of news (including satirical, misleading and tabloid news), develop strategies for spotting fake news and consider what can be done about the proliferation of fake news.
Following the How to Spot Fake News lesson or Satire’s role in Current Events lesson (or perhaps even on its own or before the lesson), urge students to download the Jeopardy-style game to see how they really do in identifying fake news.
In this lesson, students explore propaganda techniques, and discuss how they are the targets of advertisers and politicians. Students will understand and identify how propaganda techniques are used to influence them into doing, feeling and believing a message that may or may not be of benefit to them. Students will create their own propaganda message using one (or more) of 11 known propaganda techniques. The key is to help students begin an awareness of, and the ability to identify, how their outlook on life is related to the messages they see. This lesson takes one 60-minute class period to complete.
In this lesson, students pick up where they left off in propaganda techniques as well as the concept of “spin” and discuss how politicians use these techniques to sway public opinion. Students will identify propaganda used in past and current ads and create their own advertisement using an assigned propaganda technique. Students will also examine how politicians spin current events to suit their own agendas and will assume the role of a prominent political figure’s communication representative who is responsible for spinning news events.
To go to another of the fake news categories in Tools of Truth:
• Sloppy reporting
• Censorship
• Satire
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Propaganda
by Michael Johnson
Title
Propaganda
Description
In this lesson, students explore propaganda techniques, and discuss how they are the targets of advertisers and politicians. Students will understand and identify how propaganda techniques are used to influence them into doing, feeling and believing a message that may or may not be of benefit to them. Students will create their own propaganda message using one (or more) of 11 known propaganda techniques. The key is to help students begin an awareness of, and the ability to identify, how their outlook on life is related to the messages they see. This lesson takes one 60-minute class period to complete.
Objectives
- Students will be able to identify what propaganda is and how is it used.
- Students will be able to explain the various propaganda techniques and how they affect the dissemination of information.
- Students will be able to interpret propaganda and spin to make an informed decision.
Common Core State Standards
| CCSS.ELA-LITERACY.RI.9-10.4 | Determine the meaning of words and phrases as they are used in a text, including figurative, connotative, and technical meanings; analyze the cumulative impact of specific word choices on meaning and tone (e.g., how the language of a court opinion differs from that of a newspaper). |
| CCSS.ELA-LITERACY.RI.9-10.6 | Determine an author’s point of view or purpose in a text and analyze how an author uses rhetoric to advance that point of view or purpose. |
| CCSS.ELA-LITERACY.RI.9-10.8 | Delineate and evaluate the argument and specific claims in a text, assessing whether the reasoning is valid and the evidence is relevant and sufficient; identify false statements and fallacious reasoning. |
Length
50 minutes
Materials / resources
Blackboard or whiteboard
Teacher laptop and digital projector
Internet access
Images of propaganda
Judging Propaganda worksheet
Lesson step-by-step
Step 1 — Warm-up (5 minutes)
Instructor will write the word propaganda on the board and ask students, as a class, what this word means to them. What do they think when they heard the word? Prompt students to think about the definition, examples, situations in which it is used, and why it would be used in a situation.
After the discussion, students should understand that propaganda refers to a type of message aimed at influencing opinions and/or the behavior of people. Propaganda may provide only partial information or be deliberately misleading. Propaganda techniques are often found on television and radio, as well as magazines and newspapers.
Step 2 — Samples of propaganda (5 minutes)
Show or distribute the attached examples of propaganda and discuss with students:
- What technique is being used?
- What do you think the purpose of this image is?
- Is this propaganda? Why or why not? If yes, which pieces of information regarding the subject of the image are not addressed?
- What might we learn about society based on the pieces of propaganda?
- Is propaganda only limited to foreign governments with communistic or dictatorial regimes? Has the United States ever generated propaganda?
Step 3 — Assessing prior knowledge (5 minutes)
Ask students what types of propaganda techniques they can name. After a short discussion, introduce (or review) the following 11 techniques of propaganda:
- Emotional appeal (i.e. fear): Appealing to the emotions of an audience. For example, when a propagandist warns members of her audience that disaster will result if they do not follow a particular course of action, they are using fear appeal.
- Glittering generalities: Words of praise for a product or person; use of nice words such as “goodness” or “patriotism.”
- Testimonials: Famous people or figures who will appear trustworthy speak to the audience in promotion of a product or idea.
- Bandwagon: The basic theme of the bandwagon appeal is that “everyone else is doing it, and so should you.”
- Plain-folks: By using the plain-folks technique, speakers attempt to convince their audience that they, and their ideas, are “of the people.”
- Scientific approach: Using scientific jargon (i.e. numbers, statistics, data, etc.) to convince your audience.
- Snob appeal: Giving the impression that people of wealth and prestige are on board.
- Card stacking: Only presenting one side of the issue/situation.
- Transfer: Transfer is a device by which the propagandist carries over the authority, sanction, and prestige of something we respect and revere to something he would have us accept.
- Name-calling: The linking of a person or idea to a negative symbol in hopes the audience will reject the person or the idea on the basis of the negative symbol, instead of looking at the available evidence.
- Euphemisms: An attempt to pacify the audience to make an unpleasant reality more palatable. This is accomplished by using words that are bland and euphemistic.
Step 4 — Small group work and discussion (5 minutes)
Place students into small groups and hand out the attached Kids Voting worksheet, “Judging Propaganda.” Have students complete the sheet in their groups then go over the answers as a class:
- B 6. H
- E 7. C
- A 8. F
- D 9. G
- J 10. I
Discuss:
- Why should we examine advertisements, campaigns, and various media forms in general for propaganda? Is propaganda a negative tactic in your opinion? Explain.
- Out of the types of propaganda from the worksheet, which do you think is most effective and why? Which do you think may be used to disguise truth the easiest?
Part 2 of lesson: Utilize a Propaganda Technique to Create an Advertisement
Step 5 — Identification of technique (15 minutes)
Next, assign each group one of the propaganda techniques from the handout. Then, tell the groups to complete the following assignment:
- You have been assigned a particular propaganda technique. As a group, create an ad to present to class using this propaganda technique. You may create an ad for a newspaper or a poster.
- The purpose of the ad is to recruit votes for Steve Williams, who is running for your state’s Senate.
- You may be creative in the content you provide about Williams, but it must be presented in a way that utilizes your propaganda technique.
- Be prepared to present your ad to the remainder of class in 15 minutes.
- Instructor note: If using this activity during an election time, assign students a real political figure for whom to create an ad. Students would then need to research facts about that figure and his/her political values and agenda so that their ad is realistic to the candidate while still utilizing the assigned propaganda technique.
Step 6 — Student presentations (15 minutes)
Once students are finished, have them present their ad to the remainder of class without sharing the propaganda technique they were assigned. After each presentation, instruct the rest of class to identify which technique the group utilized. Discuss:
- How did the ads for Williams differ?
- Of all the ads you heard/saw today from classmates, which ad would make you most want to vote for Williams and why?
- When politicians are campaigning during elections, in what ways do they utilize the techniques that you just used in your own ads? How do these propaganda techniques affect the election process?
Step 7 — Assessment
For homework, instruct students to bring in an example of propaganda. Students should examine magazines, the Internet, or watch TV and scan for examples then summarize the ad example on notebook paper, classify the type of propaganda used in the ad, and evaluate its effectiveness. Ask students to bring in copies of the ads if possible.
Assessment
Exceeds Expectations – Student performance far exceeds minimal level of performance.
Meets Expectations – Criterion is met at a minimal level.
Revisit – Criterion not met. Student responses are weak or unfocused to be acceptable.
| Exceeds expectations | Meets expectations | Revisit | |
| Student understands and knows the 11 propaganda techniques. | |||
| Student created a propaganda message that fits into one (or more) of the 11 techniques. | |||
| Student presented their assigned propaganda technique to the class. | |||
| Student located a current example of propaganda. |
Resources
Judging Propaganda
Listed below are the names of propaganda techniques, followed by specific examples. Match the name of the technique to the example by placing the letter in the box.
a. Emotional appeal f. Scientific approach
b. Glittering generalities g. Snob appeal
C.Testimonials h. Card stacking.
d. Bandwagon i. Transfer
e. Plain folks j. Name calling
- These are vague, nice-sounding descriptions of things: “Have a lawn that makes you proud.” “Get the biggest bang for your buck.” “… stronger, brighter.”
- This appeals to your sense of home and family: “Lemonade, just like grandma used to make.” “The hearth-baked goodness of whole grain bread.” “It’s as American as apple pie.”
- This is a direct line to your fear, anger, pity, or sense of humor: “Don’t be bullied into paying more taxes that you already do.” “If you know the feeling of a dead battery on a lonely road, then buy …”
- Since many people want to do what everyone else is doing, you are urged to get onboard and join the crowd: “Be like Mike.” “Keep up with the Jones and make your home the best it can be.” “Join the younger generation and vote for …”
- One blame problems on a group, person or idea: “Our downfall began with the other party.” “I inherited the budget deficit from my predecessor.”
- One only presents one side and hides the other. One only presents what is favorable or what is unfavorable, whatever serves the cause.
- These refer to people who are either unnamed, unknown or famous who have something positive to say about the product, issue or candidate. Everyone is made to sound like an expert: “Most experienced mothers depend upon …” “These movie stars are voting for …”
- Tests, statistics and pseudo-scientific jargon are used to be convincing: “Four out of five dentists use …” “Research shows …” “The polls show our candidate ahead.”
- These give the impression that people of elegance, wealth, good taste and intelligence will buy the product or vote for the issue or candidate” “When only the very best will do, buy …” “People of status will vote for …”
- One groups things for a stronger effect. The following combinations of traits do not necessarily go together: “Young and joyous,” “think and juicy,” “old and wise.”
Examples of Propaganda
Works Cited and Resources
ChangingMinds.org. (2017, May 21). Name-calling. Retrieved May 21, 2017, from ChangingMinds.org: http://changingminds.org/techniques/propaganda/name_calling.htm
NC Civic Education Consortium. (2017, May 21). Propaganda and Spin. Retrieved from StudyLib: http://studylib.net/doc/8877067/spin—database-of-k
Child Abuse. 2012. Photograph. Child Health Foundation. Child Health Foundation, 9 Mar. 2012. Web. 21 May 2017. <http://adsoftheworld.com/sites/default/files/images/childhealthscream.jpg
Perkins, Matthew. “Food and Society.”: Subway Sunday: Eat Fresh? Blogger, 16 May 2014. Web. 21 May 2017. <http://foodandsocietyathanover.blogspot.kr/2014/05/subway-sunday-eat-fresh.html>
Proactive. Digital Image. Propaganda Project 16 May 2014. Web. 21 May 2017. <http://propagandaproject2013.weebly.com/commercial.html>
Williams, Morgan. Digital image. WordPress.com. N.p., 9 Apr. 2013. Web. 21 May 2017. <http://morganjlw.wordpress.com/2013/04/09/arguments-get-on-the-bandwagon-american-wwii-propaganda/>
Beneker, Gerrit A. Digital image. Library of Congress., 1918. Web. 21 May 2017. <http://www.loc.gov/pictures/resource/cph.3g09651/>.
Burger King. (2013). Big taste. Less fat. [Advertisement]. Retrieved from <http://propagandafoodcomms9.weebly.com/card-stacking.html>
Under Armor. (2013). The advantage is undeniable. [Advertisement]. Retrieved from <http://www.keywordsuggests.com/F2V2*C6Doj5eueL0gE2wu24qFAerMHUz%7C3dG0YXV4ts/>
Corona. (2014). Find your beach. [Advertisement]. Retrieved from <https://s-media-cache-ak0.pinimg.com/originals/97/ac/5b/97ac5b722fa2ae88c5fb738b6b1bb7b1.jpghttp://www.keywordsuggests.com/F2V2*C6Doj5eueL0gE2wu24qFAerMHUz%7C3dG0YXV4ts/>
Hopps, Harry R. “Destroy This Mad Brute.” Digital Desk., 1917. Web. 21 May 2017. <http://www.digitaldesk.org/projects/secondary/propaganda/destroy_brute.html>
The Concensus Project. (2011). Climate change is real. [Advertisement]. Retrieved from <http://theconsensusproject.com/#sharePagehttp://www.keywordsuggests.com/F2V2*C6Doj5eueL0gE2wu24qFAerMHUz%7C3dG0YXV4ts/>
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