The role of the adviser is multifold, but ethically, practically, not a doer QT20
The role of the adviser in student-run media incorporates teacher, coach, counselor, listener and devil’s advocate but not doer. We like the JEA Adviser Code of Ethics as guides for advisers.
That role means letting students make all decisions including content, context and grammar.
One way advisers can help this process is by having a staff manual inclusive of the student media mission statement, policies, guidelines and procedures. The mission statement outlines the overall aim of the student media. Policies are either the board-level or media-level and state the functionality of the student press. Guidelines are the ethical components the student media will work with. The procedures and resources for students to learn how to do something
Guidelines
As per the board-level or media-level policy, students should be empowered to make all content decisions for student media.
Key points/action:
If the term “student media” is to have meaning, then the role of the adviser should be just what it says: advise.
The role of the adviser in student-run media incorporates teacher, coach, counselor, listener and devil’s advocate but not doer.
That role means letting students make all decisions including content, context and grammar.
Stance:
Students learn best when they are empowered to make their own decisions with support from the adviser on the sideline. A clear understanding of the adviser’s role helps students take ownership of their work and the program overall.
Reasoning/suggestions:
To help teachers and advisers understand this role more completely, we recommend the JEA Adviser Code of Ethics as a starting point. We also recommend inclusion of a statement on the role of the adviser by noting the adviser code and a statement that students make all decisions of content. Advisers should advise and ask questions to help the students examine the issue from multiple perspectives and concerns.
One way advisers can help this process is by having a staff manual inclusive of the student media mission statement, policies, guidelines and procedures. The mission statement outlines the overall aim of the student media. Policies are either the board-level or media-level and state the functionality of the student press. Guidelines are the ethical components the student media will work with. The procedures and resources for students to learn how to do something.
If students know (or can look at what to do) what By already establishing these prior to a problem happening, it’s easier to see what to do when something does happen. (And, it will.) These policies, guidelines and procedures should function as a reference and be complete (preferably) prior to the problem happening. This helps the students (and adviser) work through issues if they do happen.
Resources: Adviser responsibility
Related: These points and other decisions about mission statement, forum status and editorial policy should be part of a Foundations Package that protects journalistically responsible student expression.
Teaching grit for citizenship — why we must empower, not shield students (related SPRC blog).
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Building journalistic foundations:
Adviser’s Institute session materials
Members of the Scholastic Press Rights Commission presented this material July 13 at the JEA Advisers Institute In Las Vegas.
No matter what platform you use, the choice of an editorial policy, ethical guidelines and staff manual can make or break your student media – and consistency is very important.
What you select, and why, does make a difference.
Along with the newest in digital tools and storyforms, training for a new year and new staff should include basics in law and ethics, especially development of editorial policies and staff manuals.
To ensure students understand these legal and ethical foundations before publication, especially with the new roles, we recommend advisers and student staffs do the following:
• Outline goals and mission for your student media
• Train your editors and staff in legal principles across platforms
• Ensure board- and/or publication-level policies are in place
• Train editors and staff in ethical principles across platforms
• Establish, for online or print, a content verification process
• Clarify who owns the content
• Develop guidelines for handling takedown demands.
Weaving editorial policy, ethical guidelines and staff manual into a complementary package develops a foundation of good journalistic practices, beginning with editorial policies.
As our journalistic process changes to include new roles as outlined by Bill Kovach and Tom Rosenstiel in Blur, we need a strong foundation that binds them together.
New roles include: Authenticator, Sense Maker, Investigator, Witness bearer, Empowerer, Smart Aggregator, Forum Organizer, Role Model and increase the importance of having a strong legal and ethical foundation.
We think our policy-ethics-staff manual Foundation will help meet this change.
Resources for you
1. Explanation of the policy-ethics-staff manual idea
2. What’s at stake in policy development
3. Policy talking points
4. When your student media are public forums and when they are not
5. Building your policies
6. Definition of policy terms
7. Questions about forums
8. More questions about forums
9. Foundations-policy package
10. Possible alternative workding samples
11. SPRC model policies
12. JEA board-approved model editorial policy
13. Questions about prior review
Our PowerPoint from the Advisers Institute presentation is below
Link to lesson plan based on the presentation.
Link to model policies
Link to the complete Foundations package
Building student media foundations
with policy and ethics
Help with crafting policies
and ethical guidelines for student media
This project is a two-fold effort to combine policy, ethics and staff manual procedure into an integrated process where policy sets the stage for ethical guidelines and ethical guidelines shape staff manual procedure.
Our interest in developing the project began when we found several instances when a school administrator in a potential censorship situation wanted to enforce — even punish — students for not following ethics statements because policy, ethics and staff manual points were all intermixed in a common document that the school administrator presumed he had the authority to enforce based on his interpretation.
Hence, our work ties the three elements together – principle, process and procedure – but as statements that separately outline the ideas behind what staffs do.
- This means “principle” is a student media policy.One approved at the board level is best and should be simple and straightforward, acknowledging the media are designated forums of student expression, where students make final content decisions. (See examples following)
Lacking that approval, a similar editorial policy at the publication level is useful, too, because, according to court decisions, operating as a designated public forum in practice is also a good way to protect student free speech rights.
- The “process” is the ethical guidelines. Unlike laws, ethical situations are right vs. right dilemmas and not right vs. wrong. Ethical guidelines are recommendations and thus cannot be broken as laws can. These guidelines help students decide how they operate on a daily basis, and their application is left in the hands of the students.
- The “procedure” is the staff manual, the specific actions and processes the staff uses regularly – how letters are handled, what happens when a source wants to be anonymous – all the things that ensure a staff operates in a professional and credible manner. These also are exclusively enforced by the student staff itself.
The idea is not to dictate policy, ethics guidelines or staff manual models but to provide a menu of items student staffs can choose.
For example, five editorial policy models are part of this project, four for board-level policies and one for a publication-level editorial policy.
All stress student media should be “designated public forums for student expression where students make all content decisions without prior review by school officials.”
[pullquote]Five editorial policy models are part of this project, four for board-level policies and one for a publication-level editorial policy.
All stress student media should be “designated public forums for student expression where students make all content decisions without prior review by school officials.”[/pullquote]
Students and advisers can then add from a separate menu of ethical guidelines and staff manual procedures. Each ethical principle offers staff manual suggestions that stem from its premise.
This separates what must be followed – the board-approved policy – from all the other guidelines, practices and procedures that may change some from year to year and staff to staff. By doing this, staffs can shape their media with roadmaps they have devised.
Resources
Ethics codes are invaluable in student journalism, but not as a guide for punishment, JEA Scholastic Press Rights Committee
• For a sitemap of inclusive materials, go here.
• To go to How to Use the List of Ethics and Staff manuals, go here.
• Go here for a list of General Resources.
General resources for Policy and Ethics
in Student Media
Resources listed here can provide additional information for ethics and staff manual development, as well as assistance for your journalism students and program.
Organizations
American Society of News Editors
Columbia Scholastic Press Association
Journalism Education Association
—Scholastic Press Rights Committee
National Association of Broadcasters
National Press Photographer’s Association
National Scholastic Press Association
Radio Television Digital News Association
Reporter’s Committee for Freedom of the Press
Society of Professional Journalists
Publications/Media
Principals Guide to Scholastic Journalism
Press Rights Minute, JEA Scholastic Press Rights Commission
Individuals
Ethics Codes
Articles and materials
Yearbook Ethical Guidelines, JEA Scholastic Press Rights Commission
Students, the First Amendment and the Supreme Court, JEA Scholastic Press Rights Commission
Fighting FERPA With Facts, JEA Scholastic Press Rights Commission
Foundations for Scholastic Journalism, JEA Scholastic Press Rights Commission
Return to sitemap.
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Adviser responsibilities
Ethical guidelines
The role of the adviser in student-run media incorporates teacher, coach, counselor, listener and devil’s advocate but not doer.
Students learn best when they are empowered to make their own decisions with support from the adviser on the sideline. A clear understanding of the adviser’s role helps students take ownership of their work and the program overall.
Staff manual process
The adviser position should have a job description, just as staff members do. Outlining what the adviser will and won’t do makes all parties aware of the student-centered environment, helps students and parents understand the leadership structure of the editorial board and prevents tasks from going unassigned.
Suggestions
Possible considerations for advisers to address include:
• Making reporting assignments and setting deadlines
• Evaluating student work (editing and providing feedback versus grading)
• Providing work periods outside class time, such as deadline nights, and determining parameters for these sessions
• Teaching about financial considerations and offering guidance on budgetary matters
• Acting as a liaison with service professionals
• Handling disciplinary issues in accordance with school policies and contractual obligations
• Planning instruction and curriculum
• Selecting staff members
• Clarifying student responsibilities adviser will not complete (such as conducting interviews, finishing work in progress, shooting photos, selling ads, changing stories, correcting errors, making final content decisions).
Resources
JEA Standards for Journalism Educators, Journalism Education Association
JEA Adviser Code of Ethics JEA Scholastic Press Rights Committee
Audio: 10 Tips for Dealing With Censorship, JEA Scholastic Press Rights Committee, Press Rights Minute
Return to sitemap.
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