What are ethics?
Laws indicate what journalists must do, while ethics indicate what they should do.
Rooted in ethics, responsible and free journalism adheres to applicable laws and operates using professional standards to enhance student media’s reach and impact. Journalism, truly the cornerstone of democracy, starts at the scholastic media level, where students learn the legal and ethical implications of free media that make the United States unique among nations.
Guideline for staff manual
Student media should avoid mixing ethics guidelines with staff manual processes. While processes or procedures can include the verbs “will” and “must,” guidelines should be framed with “should” and “could.”
Why does our staff need ethics guidelines?
Journalism ethics at center stage, Principal’s Guide to Scholastic Journalism:
Student journalists make ethical decisions daily, whether in advertising, design, information gathering or reporting. Ethical decision-making is essential and ongoing. Keep in mind that ethics are only guidelines. They do not represent standards for punishment or discipline.
Media view very few topics as “taboo.” High school student media should be prepared for worst-case scenarios. Imagine the potential for growth and responsibility when students have journalistic conversations with informed, sincere and open-minded adults before the “taboo” happens.
Differences between law and ethics, Principal’s Guide to Scholastic Journalism:
A working knowledge of ethics can be helpful in reporting sensitive or controversial issues. A staff working its way through a list of questions to make ethical decisions solves problems before they occur. In the process, students generate valuable comments, discussions and considerations.
Student best practice
Develop an editorial policy outlining the legal and ethical responsibilities for student journalists. These resources provide context and/or offer potential models for policy development:
Foundations of Journalism: policies, ethics and staff manuals
SPRC model for ethical guidelines, process
SPLC Model Guidelines for High School Student Media
SPJ Code of Ethics
Online ethical guidelines for student media
More SPRC materials:
Quick Tips: What should go into an editorial policy? What should not?
Editorial policies are the foundations for your journalism program. Often short, these statements address forum status, who makes final decisions of content and prior review.
Student media policy may be the most important decision you make
Students should understand while they can and should adopt best legal practices and ethical guidelines for their publication, the school district’s or school board’s media policy (if one exists) could impact the legal and ethical decisions of student editors.
Press Rights Minute: Ethics in Editing News Photos
Using Photoshop or other software to edit a news photo is unethical because it alters the truth.
Article: Obstacles and criticism can inspire, by Lindsay Coppens
Good, hard-hitting journalism can make people uncomfortable. It illuminates hardship, gives voice to the voiceless, questions the status quo, and encourages people to find solutions to problems. It can be challenging to secure important interviews for stories that pursue challenging topics. Those who agree to an interview may not want to answer all your questions. Editorials that question and challenge policy, procedures, and those in power may be accused of having a political agenda. However, if you adhere to strong journalistic procedure and ethics, these obstacles and criticisms can, in fact, help your journalism become even stronger.
Article: In plain view from public places
Photojournalists and free speech: What can and cannot be photographed continues to fall under question, bringing attention to photojournalists and igniting important First Amendment conversations. As part of other Free Speech Week lessons and activities, teachers may use this opportunity to incorporate key readings and discussion geared toward visual storytellers.
Article: A class activity to learn both law and ethics, by Candace Bowen
Not knowing the difference between law and ethics makes it difficult to teach these two concepts effectively. They are separate fields, though they do overlap in theory and practice, and plenty of journalistic situations require us to assess both legal and ethical components.
Article: Satire: easy to confuse when used out of context, by Tom Gayda
Is satire worth it? Maybe sometimes, but remember: most newspapers don’t include satire, so it is easy for a reader to get confused when what is a typical straightforward paper decides to enter the world of comedy. Perhaps a special publication for satire would be a better way to go.
Article: Lessons in transparency, by George, by Stan Zoller
Student journalists need to not only understand, but practice transparency. It’s not unusual for student journalists to want to take an ‘easy way out’ on a story and maybe use sources or materials that give them path of least resistance. Interviewing friends or colleagues in a club, sport or organization are not unheard of. Policy and procedure manuals should include a statement regarding transparency and any conflict of interest.
Resources: Fake or Fact? Seminar available via archived video
The 13th annual Poynter-Kent State University Media Ethics Workshop focused on fake news. Show your students panel discussions by accessing the archives. A lesson plan for scholastic students, created by Candace Bowen, also is available.
Want to know even more? See these links:
JEA statements on prior review (and definition of), photo manipulation, student free expression and more
Principal’s Guide to Scholastic Journalism
Ethics resources from The Poynter Institute
The Elements of Journalism, American Press Institute
JEA curriculum links:
Just Because You Can, Doesn’t Always Mean You Should
Another Way to Examine Ethics: Red Light, Green Light
When Journalists Must Navigate Ethical Situations
Exploring the Issues with Anonymous Sources
With Freedom of the Press Comes Great Responsibility
Protest Songs and the First Amendment
The Importance of Dissenting Voices
When Journalists Err Ethically
Ethical Guidelines and Procedure Statements: Creating the Foundation
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Responsibility in scholastic media starts with
ethics, accuracy, complete story QT23
Administrators may want student media that depicts the school in a positive light, that promotes good news and overlooks the negative.
Is this responsible journalism?
Advisers may want student media that reflects students’ technical proficiency such as mechanics, grammar and style. Little else matters.
Is this responsible journalism?
Students may want to preserve tradition, give students the content they want, focusing on predictable content sure to avoid administrative displeasure.
Is this responsible journalism?
The goal of responsible, ethical journalism is not met by simply deciding stories cannot be published or media practices that produce no educational value. Journalistic responsibility is a layered, textured process.
Resolution of content issues will not come from a series of “don’ts” framed for the students.
Resolution will come through thorough, accurate and credible journalism shaped by a strong mission statement, empowering policies and a staff manual rooted in ethical guidelines that enable student growth, critical thinking and decision-making.
Resolution is not created by publishing fake news forged by censorship and fear of censorship.
Strong journalism is rooted in ethics, empowered by trust and enabled by policies and guidelines that demand responsibility.
Journalistic responsibility.
Quick Tips: Journalistic responsibility
Question: What we speak of responsible journalism, what do we mean?
Key points/action: Responsible journalism is ethical journalism. Administrators demand responsibility but the trouble is groups define it differently.
Responsible and ethical journalism is accurate, complete and cohesive. It’s credible and has integrity.
These elements combined create a path to ethical journalism. The path is much more difficult, if not impossible, censorship, prior review or self-censorship because students are intimidated from carrying out responsible journalism, exist
Journalism that is censored, incomplete and lacks context is not responsible. It’s fake news.
Stance: Journalistic responsibility begins with empowering student media to practice the little things:
- Access to accurate, complete and truthful information
- Ability to present information in context
- Access to credible and trustworthy sources through interviewing, observation and research
- Leadership through their content, decisions and actions
- Opportunities to decide all content for student media, to apply the principles, skills and practices they are taught and learn from their successes
As student journalists take these steps, they will maintain the idea of free expression as democracy’s cornerstone,
Reasoning/suggestions:
Common threads of responsible journalism connect school officials, student journalists and news-media professionals. Guidelines expressed here reflect the belief student journalists and school officials share a commitment to the schools’ educational mission and practices, and that commitment focuses on building stronger and engaged citizens.
Responsible student journalists accept ethical guidelines and practices to best serve their communities. Responsible administrators embrace and enhance journalistic practices that carry out the mission of scholastic media and of the school in fortifying information their communities need to make informed decisions and action in a working democracy.
To that end, we build goals for journalistic responsibility by:
- Establishing policies and practices that enable thorough, accurate, complete and cohesive reporting of student-decided content.
- Applying critical thinking and decision-making skills and practices to assist students as they become productive citizens in a democracy.
- Empowering advisers’ development and use of substantive journalism curricula and application experiences.
- Maintaining open lines of communication between students, faculty and staff, administrators and communities designed to build trust create a maximum environment for truthful and complete sharing of information.
- Reporting accurately, thoroughly, credibly and cohesively so process and product model integrity.
- Operating student media that publish information in verbal and visual context that enhances comprehension for the greater good of all communities.
Related: These points and other decisions about mission statement, forum status and editorial policy should be part of a Foundations Package that protects journalistically responsible student expression.
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Ethics workshop offers videos, lesson plans
by Candace Perkins Bowen, MJE
When Kent State University and The Poynter Institute team up for their annual ethics workshop, they don’t forget high school journalism teachers and students who can’t come to Ohio for a day of top speakers and plenty of exploration into some aspect of media ethics.
Again this year, with Social Justice Journalism as the theme, they have provided detailed lesson plans to go along with some of the day’s events.
Keynoter — and the subject of one set of plans — was Jose Antonio Vargas, the opening speaker at the National High School Journalism convention in Los Angeles in the spring. Archived videos of his very personal and passionate talk about being an undocumented immigrant plus videos of all the other panels of the day are now available online.
A lesson plan about Vargas’s situation and one of a panel focused on the Flint water crisis — and what those could mean as student media topics — are downloadable here.
Archives for previous workshops on topics such as Enduring Trauma, That’s Entertainment, Dirty Politics and Foul Play (sports issues) are also available along with lesson plans. (Archives in the top purple bar)
Read MoreJEA updates its Adviser Code of Ethics
At its board of directors meeting in Orlando Nov. 11, JEA updated its Adviser Code of Ethics by adding several new statements and updating several others.
Changes are noted in bold, below:
• Model standards of professional journalistic conduct. to students, administrators and others.
• Empower students to make decisions of style, structure and content by creating a learning atmosphere where students will actively practice critical thinking and decision-making.
• Encourage students to seek divergent points of view and to explore a variety of information sources in their decision-making.
• Support and defend a free, robust and active forum for student expression without prior review or restraint.
• Emphasize the importance of accuracy, balance and clarity in all aspects of news gathering and reporting.
• Show trust in students as they carry out their responsibilities by encouraging and supporting them in a caring, learning environment.
• Remain informed on press rights and responsibilities across media platforms.
• Advise and mentor, rather than act as censor or decision-maker.
• Display professional and personal integrity in situations that might be construed as potential conflicts of interest.
• Support free expression for others in local and larger communities.
• Model traits of a life-long learner through continuous professional development in media education along with membership and involvement in professional media organizations.
• Foster cooperation and open communication with administrators and other stakeholders while students exercise their First Amendment rights.
• Encourage journalistically responsible use of social media in schools and educate students, school officials and community to its value. Educate students about the ramifications of its misuse.
• Champion inclusion so that ALL students not only see themselves and their ideas represented, but also see themselves as able to contribute to and to lead student-determined media.
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