Evaluating political ads
Title
Evaluating Political Ads
Description
In this lesson, students are introduced to how political advertisements use free speech and persuasive techniques to motivate voters. Students will evaluate advertisements, consider the ethical dilemmas of using persuasive tactics in political advertising and create their own political advertisements.
Objectives
- Students will explore trends in political advertising.
- Students will identify persuasive techniques in political advertising.
- Students will evaluate ethical dilemmas and free speech issues in political advertising.
- Students will create their own political advertisements.
Common Core State Standard
| CCSS.ELA-LITERACY.WHST.9-10.8 | Gather relevant information from multiple authoritative print and digital sources, using advanced searches effectively; assess the usefulness of each source in answering the research question; integrate information into the text selectively to maintain the flow of ideas, avoiding plagiarism and following a standard format for citation. |
| CCSS.ELA-LITERACY.RI.9-10.2 | Determine a central idea of a text and analyze its development over the course of the text, including how it emerges and is shaped and refined by specific details; provide an objective summary of the text. |
| CCSS.ELA-LITERACY.RI.9-10.3 | Analyze how the author unfolds an analysis or series of ideas or events, including the order in which the points are made, how they are introduced and developed, and the connections that are drawn between them. |
| CCSS.ELA-LITERACY.RI.9-10.4 | Determine the meaning of words and phrases as they are used in a text, including figurative, connotative, and technical meanings; analyze the cumulative impact of specific word choices on meaning and tone (e.g., how the language of a court opinion differs from that of a newspaper). |
Length
90 minutes (depending on class size
Materials / resource
Slideshow: Political Advertising
Storyboard Assignment Sheet (Copy front to back, and have extras)
Lesson step-by-step
Step 1 — Review political ads and strategies (30 minutes)
Use the slideshow linked above to review political ads and teach strategies commonly found in advertising. There are teacher notes and prompts in the slideshow, and showing the linked ads along with pausing for discussion prompts will likely take around 30 minutes.
Step 2 — Introduce the lesson (5 minutes)
Explain to students that they need to use their knowledge of political advertising to create an idea for their own political ad. You, their teacher, and thinking of running for state senate, and your students should create an ad idea to persuade voters (if you’re really feeling brave, you can let them decide whether they are persuading FOR you or AGAINST you!).
Step 3— Storyboarding (20 minutes)
Pass out the storyboard assignment sheet to the groups you formed during the discussion and slideshow review.
Give groups 20 minutes to determine the storyboard for their ad, sketching the scenes and describing the music, mood, lighting, and techniques on the lines below each scene.
Step 4 — Present and assess (5-8 minutes per group)
Groups should present their storyboards. As groups present, instruct them NOT to give away the strategies being used in the ad, just the description of how the ad will flow.
Students in the audience should take notes of which strategies they identified in each ad as a way to check for understanding.
Finally, decide as a class which ad will be more persuasive and why.
For past Constitution Day materials, go here.
Read MoreResources for working on student free press legislation
For Constitution Day, we created a resource for those working on state student free expression legislation. This resource can take stakeholders through the stages of the process.
We hope this blossoms into a robust resource area. Samples are included for many items, but please remember, these are samples of what others have done. It is not a best practice to use them as your own. Your information should be specific to your state and should include issues of concern to your legislators.
• This Google Drive includes the following:
Writing the legislation
Finding a sponsor
Organizing advocates
Preparing for the long process Citizenship
Building the case for legislation
Lobbying with students and following up
Educating all before and after bill passage
If you have questions or something to add to this resource, please send it to keekley@gmail.com.
I wish you the best in this legislative season.
Lori Keekley, SPRC director
For past Constitution materials, go here.
Read MoreFive steps for a great start to the school year
The typical to-do list of journalism teachers during the back to school season often includes setting up the newsroom, prepping lessons, attending professional development days and coordinating with editors and staffers. Whether that list lives in a mobile app, Google Doc or pretty new notebook, it’s usually a long one.
But adding these five things to the teacher to-do list will make for a great experience all year long. A little extra planning and outreach in August builds a foundation for students and colleagues that truly sets the tone for student press freedom, positive working relationships and increased awareness on campus.
Consider these for a great start:
- Get on the school calendar now for Constitution Day. Administrators often develop a list of upcoming events to distribute at staff in-service, for the school website, for parent communications and for posting on social media. Make sure Sept. 17 is listed, and begin the conversation with key partners on your campus about what activities you’ll plan and implement. Check out JEA’s set of Constitution Day lessons and activities here.
- Meet with any new teachers and staff members on your campus. Ideally, you can carve out a few minutes to introduce yourself and share about the student media program you advise. Who knows what journalism was like that their previous schools? Drop off copies of the students’ publication so your new colleagues can see what a great job students do. With just a brief conversation you can create the beginning of a positive relationship and help them understand that your students make the content decisions and take their roles as reporters seriously with a focus on truth, accuracy and integrity. If possible, invite them to stop by your room to see the media staff in full swing.
If possible, guide your editors as they prepare a brief introduction to new staff members, too. It’s great for new teachers to see students taking the lead, especially so they learn to contact students with story ideas or questions rather than coming to you. - Incorporate the First Amendment in your welcome back activities. Make these part of any icebreakers, bootcamp sessions, editors’ planning meetings and other gatherings you have lined up for the next month. Incoming editors will follow your example; if you use law and ethics discussions as part of your first meet-up or work session together, they’ll do the same when training their new staff members.
Even simple warm-ups like singing, rapping or reciting the First Amendment or using related T-shirts (like this one or this one) as special prizes will set the tone for a new school year. One simple activity in teams is to distribute envelopes containing the 45 words of the First Amendment on little slips of paper and having a race for each team to put the words in order correctly.
4. Add the First Amendment Press Freedom Award application to your editors’ to-do list. They’re probably in the process of determining the publication/distribution dates and deadline nights for the semester, so the timing is perfect for them to add the Dec. 15 application deadline. As we all know, what gets scheduled gets done. And having the award on their radar may lead to positive, necessary conversations from editors and staffers to educate their classmates, teachers and administrators throughout the fall.
5. Commit to teaching law and ethics. Plan lessons both for the start of the school year and to incorporate periodically all year long. Don’t rush into production with all attention on deadlines only to have students miss the significance of what they’re doing. Don’t apply a “one and done” unit in the first month and consider students’ learning complete. As you map out a scope and sequence, plan to revisit and layer important topics related to student press freedom and their rights and responsibilities.
The Law and Ethics module in the JEA Curriculum Initiative is a great place to start. You also can print the Society of Professional Journalists Code of Ethics for classroom use, or contact them to request a class set of bookmarks. The Student Press Law Center has great resources for educators, too. The key is to plan now and make it a recurring topic for discussion, reading, analysis, debate and/or practice in your journalism curriculum.
With a strong foundation and continuous practice, students make better, more informed decisions.
An adviser’s First Amendment passion is contagious, and the time invested now to accomplish these five tasks will pave the way for students and colleagues to follow your lead.
Now things are different in Des Moines
John Tinker signs a black armband for two Callanan Middle School students. They told he and Mary Beth about causes that mattered to them. (photo by Candace Bowen)
by Candace Bowen Second in a series
Des Moines schools, how you have changed since early winter 1965.
That’s when a high school principal got wind of a pending Vietnam War protest – reportedly when his school’s newspaper adviser showed him a story about it for the next issue. He and his fellow principals decided suspensions would be the punishment for anyone who did this.
Read MoreLet’s celebrate a #tinkerversary
by Candace Bowen, MJE
First of a series
“I had no idea our small action would lead to something so consequential,” Mary Beth Tinker told Smithsonian.com recently.
Now, 50 years after the Supreme Court ruled in Tinker v. Des Moines students and teachers don’t “shed their constitutional rights to freedom of speech or expression at the schoolhouse gate,” it’s clear Mary Beth, her brother John and Chris Eckhardt have made a difference in the voices of students for generations.
Read More