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‘Social Media Toolbox’ available for those
considering, and using, social media in journalism



Marina Hendricks, a member of JEA’s Scholastic Press Rights Commission, has developed a “Social Media Toolbox” for use by student journalists and their advisers. The toolbox, available at, features 16 lessons on social media plus related resources. The lessons can be used as a unit or individually, depending on the needs of students, advisers and school publication programs.

As a unit, the lessons are designed to help student journalists and their advisers navigate the transition into using social media as part of their publication programs. The unit starts with ethical decision-making to help guide students through the process. It continues with exploration of reasons for using social media, consideration of how social media tools are employed by journalists, and evaluation of the school community’s use of social media through a survey.
Other lessons focus on legal issues, social media policies and roles, cyberbullying, reporting using social media, and tutorials for implementing popular tools such as Facebook and Twitter. The unit concludes by challenging students to design an educational program on social media for the school community.
This is a fantastic educational opportunity for students and teachers to determine the impact of social media in a scholastic journalism setting and for administrators and communities to see how they can support and enhance a journalistically strong – free and responsible – social media program.

About the author: Marina is senior manager of communications for the Newspaper Association of America in Arlington, Va. In a previous life, she ran a program for teen journalists sponsored by The Charleston Gazette in West Virginia. She also served as an adjunct faculty member for the University of Charleston, teaching an introductory journalism course. She completed the “Social Media Toolbox” as the final project for her master of arts in journalism education at Kent State University, under the supervision of Candace Perkins Bowen, John Bowen and Mark Goodman.
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