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Knowing what is what:
Is it editorial content or is it advertising?

Posted by on Dec 4, 2013 in Blog, Hazelwood, Law and Ethics, News, Scholastic Journalism, Teaching | 0 comments


by John Bowen
Can you tell ads from news?

Based on an article in Marketplace Tech published Dec. 3, it might not be that easy on digital media.

The advertising in question, referred to as “native ads” by author Stacey Vanek Smith, are ads that do not look like ads.

Because of this, Smith reports the Federal trade Commission will look into their use.

The reason: fear people cannot tell the difference and might be misled, misinformed or just plain, as one source said, “hoodwinked.”

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