Taking your student media online:
Will students follow online news media?
An ethics lesson
Taking your student media online: Will audiences follow online news media?
by John Bowen
Description
What should you consider before taking your student media online? This lesson will examine areas students should explore prior to transitioning to online.
Students will work through the following questions:
• Why should audiences follow you online?
• What are the benefits of online news?
• What are the downsides of online news?
• What approaches would you take to motivate potential audience to follow you online?
• What would you do to ensure those approaches follow legal and ethical standards?
• How would you create this process into guidelines for your ethics and staff manuals?
Objectives
• Students will read articles concerning taking a publication online.
• Students will work in groups to create a plan to move their media online.
• Students will create a guideline outlining why taking a publication online is important.
Common Core State Standards
CCSS.ELA-LITERACY.RI.11-12.7
Integrate and evaluate multiple sources of information presented in different media or formats (e.g., visually, quantitatively) as well as in words in order to address a question or solve a problem.
CCSS.ELA-LITERACY.RI.11-12.1
Cite strong and thorough textual evidence to support analysis of what the text says explicitly as well as inferences drawn from the text, including determining where the text leaves matters uncertain.
CCSS.ELA-LITERACY.RH.11-12.2
Determine the central ideas or information of a primary or secondary source; provide an accurate summary that makes clear the relationships among the key details and ideas.
CCSS.ELA-LITERACY.CCRA.W.6
Use technology, including the Internet, to produce and publish writing and to interact and collaborate with others.
CCSS.ELA-LITERACY.SL.11-12.1.C
Propel conversations by posing and responding to questions that probe reasoning and evidence; ensure a hearing for a full range of positions on a topic or issue; clarify, verify, or challenge ideas and conclusions; and promote divergent and creative perspectives.
Length
100 minutes (two 50-minute classes)
Materials / resources
Online ethics guidelines for student media
Your students love social media…and so can you
Cyberlaw: Internet and online media
Living social: College newsrooms revisiting ethics policies for the Twitter generation
Ways to have a social media presence for your staff when your high school says ‘no’
5 reasons why an online newspaper is not the end of the world
High school journalists take a crash course in newspaper economics
College newspaper readership
Lesson step-by-step
Day 1
Have students read in four groups. Each group reads two different articles before class to help frame the next class discussion.
• Online ethics guidelines for student media
• Your students love social media…and so can you
• Cyberlaw: Internet and online media
• Ways to have a social media presence for your staff when your high school says ‘no’
• 5 reasons why an online newspaper is not the end of the world
• Living social: College newsrooms revisiting ethics policies for the Twitter generation
• High school journalists take a crash course in newspaper economics
• College newspaper readership
1. Student work time — 50 minutes
Using what they read for today, students will work in groups of 5 to plan the process of moving their student media online. Their work should ensure that the processes used are ethical. Remind students they will presented their group’s decision the following day.
Day 2
1. Presentation preparation — 5 minutes
Give students a few moments to review their notes.
2. Presentations — 25 minutes
Student groups should present their plans to each other, allowing time for clarification and alternatives.
3. Guideline creation — 20 minutes
The entire group will then create one or more approaches to inform others about why taking student media online is important. This should result in a workable Action Plan models and guidelines for ethical and staff manuals.
Differentiation
Use this section to provide teachers changes to the lesson plan to accommodate students at different skill levels or in different learning environments. If this involves different materials or resources, list those in the Materials/Resources section.
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Tweet23: Social media use requires legal, ethical guides
Social media can be daunting. Know how journalism standards, legal and ethical principles apply. #25HZLWD http://jeasprc.org/tweet23-social-media-use-requires-legal-ethical-guides
Social media are merely other tools in the arsenal of journalism. Social media offer student journalists much in the way of new approaches and coverage possibilities, but like all “new” communication tools of the past they also bring fear and unease. It is imperative that schools and their student media understand and rely on the “legacy” standards of professional journalism, legal and ethical. It is undeniable that new legal and ethical standards will develop, building on the old. Until they do, we can rely on what exists for essential guidance.
More and more scholastic journalism programs rush to join the social media landscape, adding Twitter, Facebook and all types of other quick and digital ways to reach audiences with their coverage.
Some have even gone so far to call media prepared by non-journalists the fifth estate, replacing the fourth estate (to be henceforth called legacy media).
One has to wonder, though, whether the fourth and fifth estates will be that different, indeed, whether they should be that different.
The point, we must argue, is to keep and embellish the basics, the good, from the legacy media and surround it and enhance it with the multimedia approaches of the fifth estate.
In fact, we must also build our programs so they can embrace change and expand as new media emerges.
Resources:
• Social Media Toolbox
http://hendricksproject.wordpress.com/
• Social Media, the classroom and the First Amendment
http://1forallnet.files.wordpress.com/2011/12/classroomguide-final-12-13-111.pdf
• JEA online ethical guidelines
http://jeasprc.org/online-ethics-guidelines-for-student-media/
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Tweet18: Develop, follow code of ethics
Develop a strong code of ethics, and follow it daily in planning all coverage. #25HZLWD http://jeasprc.org/tweet18-develop-follow-code-of-ethics
No matter which media platform you use, ethics will play a daily role in your decision making.
Rushworth Kidder in “How Good People Make Tough Choices” says ethics is a “right versus right” process.
“Right versus wrong” situations are best decided by knowing and applying press law. The act of deciding involves a concept we will call ethical fitness. Ethical fitness removes the need for control because students practice critical thinking. At the same time, we do not permit anyone to punish students for making – or failing to make – decisions that are not right versus wrong instances.
When it is time to take action, students who are ethically fit, who have already done the thinking, are prepared to resolve issues they face.
From story selection to explaining why a decision was made not to name a source, ethical thinking is at the core of a successful scholastic journalism program.
Resources:
• NSPA Student Code of Ethics
http://www.studentpress.org/nspa/pdf/wheel_modelcodeofethics.pdf
• JEA Adviser Code of Ethics
http://jeasprc.org/wp-content/uploads/2015/11/JEAadvisercodeof-ethics-2015.pdf
• Press Rights Commission Online ethical guidelines for social media
http://jeasprc.org/online-ethics-guidelines-for-student-media/
• Press Rights Commission yearbook ethical guidelines
http://jeasprc.org/yearbook-ethics-guidelines/
• Visual reporting ethical guidelines
http://jeasprc.org/wp-content/uploads/2012/10/Visual-ethics2012.pdf
• Questions student staffs should discuss before entering the social media movement
http://www.jeasprc.org/wp-content/uploads/2011/11/Questionsstudentstaffsshoulddiscussbefore-enteringsocialmedia-environment.pdf
• Online ethics resources
http://www.jeasprc.org/wp-content/uploads/2011/11/Questionsstudentstaffsshoulddiscussbefore-enteringsocialmedia-environment.pdf
• Journalism ethics situations
http://jeasprc.org/constitution-day-learning-materials-part-2-journalism-ethics-hypotheticals/
• Social media toolbox available
http://jeasprc.org/social-media-toolbox-available-to-help-those-considering-and-using-social-media-in-journalism/
• So say we all
http://jeasprc.org/so-say-we-all-2/
• What values?
http://new.jmc.kent.edu/ethicsworkshop/2009/
• What are the ethics of online journalism?
Read More
Twitter: Creating a balance
between reporting role and social life
by Jeff Kocur
The Zac Brown Band recently played to a full house at the Target Center in Minneapolis, and the Star Tribune’s critic gave a scathing review.
Reader comments attached to the story, though, exposed the writer’s dance between his snarky Twitter world and his professional responsibility to the readers.
A reader revealed the writer had tweeted several hours prior to the concert that “I had better start drinking now so I can get in the right mindset to give ZBB a fair review tonight.”
During the concert, he tweeted out things he did not like about the show. The covers, songs that went on too long, comments made by the band, & etc. littered the 20 plus tweets he sent out from the concert.
For me, this crossed a line I wanted to discuss with my kids as they engage more in Twitter as journalists.
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The Social Media Toolbox
Expanding your student media into social media this year? The Social Media Toolbox might have the right tools.
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